{"id":11423,"date":"2022-05-12T11:11:59","date_gmt":"2022-05-12T09:11:59","guid":{"rendered":"https:\/\/auren.com\/ar\/blog\/el-rol-del-management-en-la-transformacion-de-las-empresas\/"},"modified":"2022-05-12T11:11:59","modified_gmt":"2022-05-12T09:11:59","slug":"el-rol-del-management-en-la-transformacion-de-las-empresas","status":"publish","type":"blog","link":"https:\/\/auren.com\/ar\/blog\/el-rol-del-management-en-la-transformacion-de-las-empresas\/","title":{"rendered":"El rol del management en la transformaci\u00f3n de las empresas"},"content":{"rendered":"<p>Por un lado, el mundo de la<a href=\"https:\/\/auren.com\/ar\/servicios\/consultoria\/it-information-technology\/\"> tecnolog\u00eda<\/a>, los procesos y la informaci\u00f3n actualizada y precisa para tomar decisiones van m\u00e1s r\u00e1pido que la capacidad del management para comprenderlos y lograr transformar disruptivamente los modelos de negocios a fin de seguir siendo competitivos, productivos y rentables.<\/p>\n<p>Por el otro, el factor humano, las personas, son las que hacen posible y exitosa esa transformaci\u00f3n. <\/p>\n<p>Aquellas organizaciones donde el management no incluya, ni comprometa a los mandos medios y al staff de la organizaci\u00f3n en la estrategia de crecimiento de su empresa seguramente estar\u00e1n o tendr\u00e1n problemas en el futuro.<br \/>Con respecto a las nuevas Tecnolog\u00edas, la tendencia actual en aquellas empresas medianas o peque\u00f1as con potencial de crecimiento, es contar como back-office un ERP worldclass: \u00a0propone procesos internos con buenas pr\u00e1cticas, adem\u00e1s de contar con un dise\u00f1o y estructura tecnol\u00f3gica abierta para incorporar nuevas verticales frente a posible cambios en sus modelos de negocios.<\/p>\n<p>Todo lo mencionado hace que el futuro management tenga que contar con personas con capacidades de cambio e innovaci\u00f3n, no solo de objetivos y resultados. Miembros con capacidades hol\u00edsticas para entender su organizaci\u00f3n, mercados locales y globales de manera que puedan desarrollar una estrategia con la participaci\u00f3n de todos los niveles de una firma, contando con un organigrama horizontal, sin jefes, con equipos multifuncionales.<\/p>\n<p>Adem\u00e1s el management del futuro deber\u00e1 estar atento a las tendencias que vayan incorpor\u00e1ndose, por ejemplo las criptomonedas, el metaverso u otras que algunas ya son una realidad pero muy dif\u00edcil de predecir sus resultados.<\/p>\n<p>Por <a href=\"https:\/\/www.linkedin.com\/in\/fernandotezanospinto\/\">Fernando Tezanos Pinto<\/a>, Presidente de <a href=\"https:\/\/auren.com\/ar\/\">Auren<\/a> <\/p>\n<p><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por un lado, el mundo de la tecnolog\u00eda, los procesos y la informaci\u00f3n actualizada y precisa para tomar decisiones van m\u00e1s r\u00e1pido que la capacidad del management para comprenderlos y [&hellip;]<\/p>\n","protected":false},"featured_media":11424,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog-category":[],"class_list":["post-11423","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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