{"id":11579,"date":"2021-06-14T12:33:43","date_gmt":"2021-06-14T10:33:43","guid":{"rendered":"https:\/\/auren.com\/ar\/blog\/que-esta-pasando-aqui-y-ahora\/"},"modified":"2021-06-14T12:33:43","modified_gmt":"2021-06-14T10:33:43","slug":"que-esta-pasando-aqui-y-ahora","status":"publish","type":"blog","link":"https:\/\/auren.com\/ar\/blog\/que-esta-pasando-aqui-y-ahora\/","title":{"rendered":"\u00bfQu\u00e9 est\u00e1 pasando AQU\u00cd y ahora?"},"content":{"rendered":"<p>Desde la antig\u00fcedad, los estrategas necesitaron de mapas para definir y dise\u00f1ar sus&nbsp;planes de conquista o&nbsp;desarrollar ciudades y nuevos&nbsp;mercados. Hoy, en un mundo cada vez m\u00e1s interconectado &#8211;&nbsp;pr\u00f3ximo a estar \u00abdigitalmente mapeado\u00bb &#8211; las capacidades de&nbsp;<strong>Location Intelligence&nbsp;<\/strong>nos ayudan a&nbsp;entender mejor el entorno del siglo XXI y definir la manera en que nos relacionamos, hacemos negocios y definimos pol\u00edticas.<\/p>\n<p><strong>El 80% de los datos<\/strong>&nbsp;que se recolectan actualmente a trav\u00e9s distintos dispositivos&nbsp;<strong>cuentan con una componente geogr\u00e1fica<\/strong>&nbsp;que nos informa d\u00f3nde se llev\u00f3 a cabo la acci\u00f3n que estamos analizando. Sin embargo, hasta el momento&nbsp;<strong>s\u00f3lo el 10% de esa informaci\u00f3n se utiliza para la toma de decisiones<\/strong>. A diferencia del tradicional Business Intelligence, con el cual se analiza el tiempo (CU\u00c1NDO), Location Intelligence nos permite incorporar la unidad de an\u00e1lisis de lugar&nbsp;<strong>(D\u00d3NDE)<\/strong>; de esta manera, permite analizar la informaci\u00f3n seg\u00fan el&nbsp;<strong>lugar<\/strong>&nbsp;y el momento en el que se desarrolla la acci\u00f3n.<br \/>&nbsp;<\/p>\n<p>Hoy decimos que los datos son el \u201cNuevo Recurso Natural\u201d del siglo XXI, pero como todo recurso hay que entender c\u00f3mo administrarlo y explotarlo eficientemente. La aparici\u00f3n del Iphone 3 con su capacidad de GPS facilit\u00f3 informaci\u00f3n geogr\u00e1fica en forma masiva, al igual que el IOT (<em>Internet of Things<\/em>), cuyo constante crecimiento de ancho de banda y de sensores en diversos dispositivos ha desarrollado una red interconectada expansiva. Los analistas creen que habr\u00e1 m\u00e1s de<strong>&nbsp;26 billones de dispositivos conectados para 2020 y que en 2050 el mundo estar\u00e1 mapeado digitalmente.<\/strong>&nbsp;<\/p>\n<p>Almacenar y administrar Big Data tiene costo, pero su valor crece incesantemente con la incorporaci\u00f3n de m\u00e1s fuentes de informaci\u00f3n y su integraci\u00f3n con otras.&nbsp;<strong>Location Intelligence&nbsp;<em>contextualiza<\/em>&nbsp;el Big Data<\/strong>, le da valor a esa informaci\u00f3n, y permite descubrir patrones de movimiento o de comportamiento que act\u00faan como Marco de Referencia Com\u00fan en un an\u00e1lisis dado. De esa manera, empodera a empresarios, ciudadanos&nbsp;y responsables de definir pol\u00edticas p\u00fablicas a la hora de tomar decisiones y de hacer predicciones. Location Intelligence utiliza la ubicaci\u00f3n \u201clocation\u201d como&nbsp;<em>\u00edndice com\u00fan<\/em>. Es el&nbsp;<strong>nexo din\u00e1mico que existe entre la ubicaci\u00f3n f\u00edsica y la digital en tiempo real.<\/strong><br \/>&nbsp;<\/p>\n<p>Airbnb, Uber, Waze, Foursquare, Yext&nbsp;son compa\u00f1\u00edas multibillonarias basadas en informaci\u00f3n geogr\u00e1fica. Son ejemplos del desarrollo de nuevos negocios apalancados en Location Intelligence,&nbsp;que resultan de la capacidad de comprender el entorno &#8211; su comportamiento y su movimiento -, de analizarlo, de predecir patrones y tomar&nbsp;acciones. Es la Transformaci\u00f3n Digital que nos est\u00e1 atravesando y modifica la manera en que nos relacionamos, hacemos negociaciones y definimos pol\u00edticas.<br \/>&nbsp;<br \/>Lo mismo ocurre en el plano p\u00fablico con el desarrollo de Ciudades Inteligentes. \u00bfQu\u00e9 son las&nbsp;&nbsp;<strong>\u201cSmart Cities\u201d?<\/strong>&nbsp;Las ciudades de hoy se est\u00e1n transformando en laboratorios donde la conectividad, las redes y las iniciativas sirven como&nbsp;una plataforma de infraestructura y servicios que, conectada a la tecnolog\u00eda, empodera tanto a los gobernantes como a los ciudadanos informados.&nbsp;<\/p>\n<p>Nosotros entendemos que el mercado de Location Intelligence es un Oc\u00e9ano Azul que se est\u00e1 gestando y CARTO se posiciona como l\u00edder en ese mercado<strong>. CARTO permite transformar datos georeferenciados en un contexto v\u00e1lido para el negocio<\/strong>.<br \/>&nbsp;<\/p>\n<p>Con el fin de llevar a cabo un proyecto de Location Intelligence, debemos tener en cuenta tres grandes componentes: un\u00a0<strong>observatorio de datos<\/strong>\u00a0que permitir\u00e1 contextualizar el an\u00e1lisis a realizar,\u00a0<strong>un set de datos pertinentes al proyecto<\/strong>,\u00a0 a la industria o a la empresa<strong>\u00a0y una herramienta de an\u00e1lisis georeferenciado<\/strong>\u00a0que, utilizando la ubicaci\u00f3n como \u00edndice com\u00fan y algoritmos geoanal\u00edticos, permita descubrir cu\u00e1l es la historia detr\u00e1s de los datos. La capacidad de mirar la informaci\u00f3n con distintos \u201canteojos\u201d permite ver la historia con mayor nitidez.<\/p>\n<p>Por <a href=\"http:\/\/www.iq4b.com\/10._interna_noticias\/2017_06_13%20Location#\">Damiana Fern\u00e1ndez Criado<\/a>, Consultora de IT<\/p>\n<p><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde la antig\u00fcedad, los estrategas necesitaron de mapas para definir y dise\u00f1ar sus&nbsp;planes de conquista o&nbsp;desarrollar ciudades y nuevos&nbsp;mercados. Hoy, en un mundo cada vez m\u00e1s interconectado &#8211;&nbsp;pr\u00f3ximo a estar [&hellip;]<\/p>\n","protected":false},"featured_media":11580,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog-category":[],"class_list":["post-11579","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 est\u00e1 pasando AQU\u00cd y ahora? - Auren Argentina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/auren.com\/ar\/blog\/que-esta-pasando-aqui-y-ahora\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 est\u00e1 pasando AQU\u00cd y ahora? - Auren Argentina\" \/>\n<meta property=\"og:description\" content=\"Desde la antig\u00fcedad, los estrategas necesitaron de mapas para definir y dise\u00f1ar sus&nbsp;planes de conquista o&nbsp;desarrollar ciudades y nuevos&nbsp;mercados. 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