{"id":11696,"date":"2021-01-04T12:37:05","date_gmt":"2021-01-04T11:37:05","guid":{"rendered":"https:\/\/auren.com\/ar\/blog\/las-7-hiper-de-la-transformacion-digital\/"},"modified":"2021-01-04T12:37:05","modified_gmt":"2021-01-04T11:37:05","slug":"las-7-hiper-de-la-transformacion-digital","status":"publish","type":"blog","link":"https:\/\/auren.com\/ar\/blog\/las-7-hiper-de-la-transformacion-digital\/","title":{"rendered":"Las 7 \u00abHiper\u00bb de la Transformaci\u00f3n Digital"},"content":{"rendered":"<p>Todo cambia m\u00e1s r\u00e1pido que antes, y la transformaci\u00f3n digital es m\u00e1s profunda que un cambio tecnol\u00f3gico, la tecnolog\u00eda s\u00f3lo es un medio para adaptarnos a la digitalizaci\u00f3n que ocurre en la sociedad, cultura, personas, ciudades. A continuaci\u00f3n, enumeramos las 7 caracter\u00edticas que define Alberto Delgado para esta nueva \u00abHipersociedad\u00bb, y nuestra visi\u00f3n&nbsp;sobre su impacto: &nbsp;&nbsp;<\/p>\n<ul>\n<li><strong>Hiperconectividad:<\/strong>&nbsp;estamos permanentemente conectados y en todo lugar. No s\u00f3lo interactuamos entre nosotros, ya lo hacemos con las marcas. Generamos contenido de lo que estamos haciendo, de nuestras opiniones y por ende, tambi\u00e9n accedemos a las de&nbsp;los dem\u00e1s.&nbsp;<\/li>\n<li><strong>Hiperinformaci\u00f3n:<\/strong>&nbsp;ser capaces de seleccionar lo relevante, dentro del gran universo de informaci\u00f3n que existe tanto en volumen como en variedad.&nbsp;<\/li>\n<li><strong>Hipertransparencia:<\/strong>&nbsp;visibilidad y exposici\u00f3n a trav\u00e9s de los canales y redes. Se cree que este punto impacta fuertemente en los modelos de negocio con una tendencia a la desintermediaci\u00f3n.<\/li>\n<li><strong>Hiperpersonalizaci\u00f3n<\/strong>: experiencias a medida, como uno de los requisitos para seguir siendo competitivos. La buena noticia, es que existen diversas fuentes de&nbsp;informaci\u00f3n para profundizar el conocimiento de&nbsp;los clientes (actuales o los potenciales). El desaf\u00edo de las organizaciones, es contar con las habilidades \/ Skills&nbsp;anal\u00edticos para obtener hallazgos a trav\u00e9s de esos datos, detectando las preferencias e intereses,&nbsp;y luego aplicar la tecnolog\u00eda adecuada, para implementar una experiecia a medida previamente dise\u00f1ada.<\/li>\n<li><strong>Hipercuantificaci\u00f3n<\/strong>: ciudades inteligentes, sensores que habilitan la cuantificaci\u00f3n y los nuevos esquemas de&nbsp;interacci\u00f3n con el entorno a partir de los datos que se obtienen de dichos sensores.<\/li>\n<li><strong>Hiperautomatizaci\u00f3n:<\/strong>&nbsp;no refiere ya s\u00f3lo a la&nbsp;automatizaci\u00f3n&nbsp;de los procesos, como estamos acostumbrados a escuchar y a ver implementados,&nbsp;sino automatizaci\u00f3n del an\u00e1lisis de la informaci\u00f3n.<\/li>\n<li><strong>Hiperrealidad:<\/strong>&nbsp;realidad aumentada, los l\u00edmites cada vez m\u00e1s difusos entre el mundo f\u00edsico y el digital.<\/li>\n<\/ul>\n<p>Como dec\u00edamos antes, estas caracter\u00edsticas no se pueden ignorar, ya que cambian las reglas de juego desde todas las dimensiones: el modo en que operan y definen su modelo de negocio las organizaciones, desde el punto de vista de la adquisici\u00f3n y retenci\u00f3n de los clientes, desde los servicios de valor agregado que se desea o deben brindar para ser competitivos, y desde el punto de vista de los procesos y el talento que debemos incorporar o retener para operar en el nuevo modelo definido.\u00a0<\/p>\n<p>Por <a href=\"https:\/\/www.linkedin.com\/in\/gbargiq4bdiqmx\/\">Guillermo Blauzwirn<\/a>, Socio de IT de Auren Argentina<\/p>\n<p><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Todo cambia m\u00e1s r\u00e1pido que antes, y la transformaci\u00f3n digital es m\u00e1s profunda que un cambio tecnol\u00f3gico, la tecnolog\u00eda s\u00f3lo es un medio para adaptarnos a la digitalizaci\u00f3n que ocurre [&hellip;]<\/p>\n","protected":false},"featured_media":11697,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog-category":[],"class_list":["post-11696","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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