{"id":11986,"date":"2020-05-20T16:10:08","date_gmt":"2020-05-20T14:10:08","guid":{"rendered":"https:\/\/auren.com\/ar\/blog\/bitacora-como-navego-la-tormenta\/"},"modified":"2020-05-20T16:10:08","modified_gmt":"2020-05-20T14:10:08","slug":"bitacora-como-navego-la-tormenta","status":"publish","type":"blog","link":"https:\/\/auren.com\/ar\/blog\/bitacora-como-navego-la-tormenta\/","title":{"rendered":"Bit\u00e1cora: \u00bfC\u00f3mo navego la tormenta?"},"content":{"rendered":"<p>Siendo mayo, ya se cumplen meses desde que todos nos despertamos en un mundo diferente al que conoc\u00edamos. Uno que nos hab\u00edamos imaginado s\u00f3lo en ciencia ficci\u00f3n.<\/p>\n<p>&nbsp;En estos tiempos de gran incertidumbre, <strong>para algunas compa\u00f1\u00edas la agenda de supervivencia de corto plazo es la que reina<\/strong>, mientras que, para otras, el foco resuena en torno a <strong>donde se posicionar\u00e1n una vez que todo esto haya pasado<\/strong>.<\/p>\n<p><strong>\u00bfC\u00f3mo navego la tormenta, y c\u00f3mo ser\u00e1 el \u201cnuevo normal\u201d una vez que la misma haya pasado?<\/strong><\/p>\n<p>Desde Auren, nuestra visi\u00f3n, para que los empresarios y directivos puedan gestionar adecuadamente la crisis, integra <strong>dos etapas<\/strong>: <strong>1. Defender y preservar<\/strong>, siendo el foco de esta etapa asegurar la continuidad del negocio, y cuidar a los colaboradores y <strong>2. Recuperar y crecer<\/strong>, donde hay que enfocar los esfuerzos en volver a crecer, a trav\u00e9s de mejorar la eficiencia, explorar nuevas oportunidades, y readaptar la organizaci\u00f3n al nuevo entorno.<\/p>\n<p>Toda Organizaci\u00f3n es un sistema multidimensional interrelacionado y la gesti\u00f3n de esta situaci\u00f3n requiere tenerlas a todas presentes. Dichas etapas buscan facilitar una visi\u00f3n sist\u00e9mica de la situaci\u00f3n <strong>dependiendo en el punto de la curva de actividad<\/strong> en la que cada organizaci\u00f3n se encuentre, y <strong>ordenar las dimensiones<\/strong> que ninguna compa\u00f1\u00eda deber\u00eda ignorar. A continuaci\u00f3n, estructuraremos brevemente un listado comprensivo (no excluyente) de puntos clave seg\u00fan la etapa en la que se encuentren, brindando que asistan en la gesti\u00f3n de la crisis:<\/p>\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex\">\n<ul class=\"blocks-gallery-grid\">\n<li class=\"blocks-gallery-item\">\n<figure><img decoding=\"async\" width=\"594\" height=\"587\" data-src=\"https:\/\/auren.com\/ar\/wp-content\/uploads\/migration\/2020\/05\/Dimensiones.png\" alt=\"\" data-id=\"10450\" data-full-url=\"https:\/\/i1.wp.com\/auren.com\/ar\/wp-content\/uploads\/2020\/05\/Dimensiones.png?fit=594%2C587&amp;ssl=1\" data-link=\"https:\/\/auren.com\/ar\/?attachment_id=10450\" class=\"wp-image-10450 lazyload\" data-srcset=\"https:\/\/auren.com\/ar\/wp-content\/uploads\/migration\/2020\/05\/Dimensiones.png 594w, https:\/\/auren.com\/ar\/wp-content\/uploads\/migration\/2020\/05\/Dimensiones-300x296.png 300w\" data-sizes=\"auto, (max-width: 594px) 100vw, 594px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 594px; --smush-placeholder-aspect-ratio: 594\/587;\" \/><\/figure>\n<\/li>\n<\/ul>\n<\/figure>\n<ol type=\"1\">\n<li><strong>Negocio<\/strong><\/li>\n<\/ol>\n<p>Dentro del negocio, hay 3 temas fundamentales que no deben ser dejados al azar:<\/p>\n<ul type=\"a\">\n<li>Analizar ajustes a la Propuesta de valor<\/li>\n<li>Entender c\u00f3mo se mueve el Mercado<\/li>\n<li>Identificar Oportunidades<\/li>\n<\/ul>\n<p>2. <strong>Cliente<\/strong><\/p>\n<ul type=\"a\">\n<li>Alinear la Promesa central a las necesidades de los clientes<\/li>\n<li>Fidelizar mi base de clientes<\/li>\n<li>Potenciar los canales digitales<\/li>\n<\/ul>\n<p>3. <strong>Organizaci\u00f3n y cultura<\/strong><\/p>\n<ul type=\"a\">\n<li>Cuidar a las personas<\/li>\n<li>Gestionar el aprendizaje del equipo para trabajar en modo remoto<\/li>\n<li>Enfocar el equipo en el largo plazo<\/li>\n<li>Analizar qu\u00e9 pr\u00e1cticas temporales incluir permanentemente<\/li>\n<\/ul>\n<p>4. <strong>Finanzas <\/strong><\/p>\n<ul type=\"a\">\n<li>Cuidar la Salud financiera<\/li>\n<li>Construir un Flujo de fondos y generar escenarios<\/li>\n<\/ul>\n<p>5. <strong>Operaciones<\/strong><\/p>\n<ul type=\"a\">\n<li>Desarrollar un plan de continuidad de negocio con toda la cadena de valor<\/li>\n<li>Implementar un Protocolo de Salud<\/li>\n<li>Buscar eficiencias en los procesos a trav\u00e9s de la mejor y automatizaci\u00f3n<\/li>\n<li>Estabilizar procesos asociados a la venta on-line<\/li>\n<\/ul>\n<p>6. <strong>Tecnolog\u00eda<\/strong><\/p>\n<ul type=\"a\">\n<li>Asegurar las Herramientas de trabajo remoto<\/li>\n<li>Lograr buena informaci\u00f3n para la toma de decisiones<\/li>\n<li>Identificar nuevas tecnolog\u00edas para la recuperaci\u00f3n<\/li>\n<li>Potenciar las operaciones y la propuesta de valor<\/li>\n<\/ul>\n<p>Por <a href=\"https:\/\/www.linkedin.com\/in\/guidochiappero\/\">Guido Chiappero<\/a>, L\u00edder de Consultor\u00eda de Estrategia e Innovaci\u00f3n<\/p>\n<p><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Siendo mayo, ya se cumplen meses desde que todos nos despertamos en un mundo diferente al que conoc\u00edamos. Uno que nos hab\u00edamos imaginado s\u00f3lo en ciencia ficci\u00f3n. &nbsp;En estos tiempos [&hellip;]<\/p>\n","protected":false},"featured_media":11987,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog-category":[],"class_list":["post-11986","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bit\u00e1cora: \u00bfC\u00f3mo navego la tormenta? - Auren Argentina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/auren.com\/ar\/blog\/bitacora-como-navego-la-tormenta\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bit\u00e1cora: \u00bfC\u00f3mo navego la tormenta? - Auren Argentina\" \/>\n<meta property=\"og:description\" content=\"Siendo mayo, ya se cumplen meses desde que todos nos despertamos en un mundo diferente al que conoc\u00edamos. 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