{"id":12104,"date":"2020-03-18T15:13:07","date_gmt":"2020-03-18T14:13:07","guid":{"rendered":"https:\/\/auren.com\/ar\/blog\/coronavirus-la-cultura-y-comunicacion-en-tiempos-de-crisis\/"},"modified":"2020-03-18T15:13:07","modified_gmt":"2020-03-18T14:13:07","slug":"coronavirus-la-cultura-y-comunicacion-en-tiempos-de-crisis","status":"publish","type":"blog","link":"https:\/\/auren.com\/ar\/blog\/coronavirus-la-cultura-y-comunicacion-en-tiempos-de-crisis\/","title":{"rendered":"Coronavirus: La cultura y comunicaci\u00f3n en tiempos de crisis"},"content":{"rendered":"<p>Toda crisis, sea econ\u00f3mica o como en este momento relacionada a la salud, impacta en la cultura de una organizaci\u00f3n y hasta en los pa\u00edses que la viven, producto de que modifica la forma de trabajar y comunicarse y obliga a adoptar medidas que pueden ser hasta anticulturales. <\/p>\n<p>Sin importar el tama\u00f1o de las organizaciones, es primordial mantener frente a toda crisis la&nbsp;pol\u00edtica de cuidado de los recursos humanos, prevenir y cuidar la estabilidad emocional, f\u00edsica y profesional de los trabajadores. <\/p>\n<p>Es fundamental desde la pol\u00edtica y cultura de una compa\u00f1\u00eda actuar y reaccionar responsablemente. Informar, alertar y prevenir, evitando potenciar el p\u00e1nico.&nbsp; &nbsp;<\/p>\n<p>La gesti\u00f3n de la comunicaci\u00f3n es primordial frente a las epidemias. Uno de los mayores riesgos en una organizaci\u00f3n es no comunicar. &nbsp;Resulta fundamental informar sobre una enfermedad, causas, prevenci\u00f3n, transmisi\u00f3n y recomendaciones, y mitigar sus efectos. Es importante que los empleados de una empresa sientan la preocupaci\u00f3n por parte de la misma y est\u00e9n al tanto a trav\u00e9s de una campa\u00f1a de informaci\u00f3n y prevenci\u00f3n de las medidas implementadas.<\/p>\n<p>Los responsables de transmitir informaci\u00f3n deben conocer la cultura, las preocupaciones y necesidades de la gente, y as\u00ed transmitir un mensaje con confianza y lograr credibilidad. La empat\u00eda es un factor clave en la estrategia de comunicaci\u00f3n. <\/p>\n<p>Frente a estas situaciones que afectan al mundo, debemos repensar la importancia que tiene en las organizaciones transformar la cultura del trabajo a la modernidad y globalizaci\u00f3n, que las actitudes, valores, compromisos, objetivos y pr\u00e1cticas sean compartidas por todos los miembros. Al trabajar con una cultura compartida. moderna y con valores, la responsabilidad de todos crece frente a situaciones de crisis. <\/p>\n<p><strong>Juan Galo Martinez Nigro &#8211; Socio de HR<\/strong><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toda crisis, sea econ\u00f3mica o como en este momento relacionada a la salud, impacta en la cultura de una organizaci\u00f3n y hasta en los pa\u00edses que la viven, producto de [&hellip;]<\/p>\n","protected":false},"featured_media":12105,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog-category":[],"class_list":["post-12104","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coronavirus: La cultura y comunicaci\u00f3n en tiempos de crisis - Auren Argentina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/auren.com\/ar\/blog\/coronavirus-la-cultura-y-comunicacion-en-tiempos-de-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coronavirus: La cultura y comunicaci\u00f3n en tiempos de crisis - Auren Argentina\" \/>\n<meta property=\"og:description\" content=\"Toda crisis, sea econ\u00f3mica o como en este momento relacionada a la salud, impacta en la cultura de una organizaci\u00f3n y hasta en los pa\u00edses que la viven, producto de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/auren.com\/ar\/blog\/coronavirus-la-cultura-y-comunicacion-en-tiempos-de-crisis\/\" \/>\n<meta property=\"og:site_name\" content=\"Auren Argentina\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AurenArg\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/auren.com\/ar\/wp-content\/uploads\/2020\/03\/maxresdefault-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@AUREN_Argentina\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/auren.com\\\/ar\\\/blog\\\/coronavirus-la-cultura-y-comunicacion-en-tiempos-de-crisis\\\/\",\"url\":\"https:\\\/\\\/auren.com\\\/ar\\\/blog\\\/coronavirus-la-cultura-y-comunicacion-en-tiempos-de-crisis\\\/\",\"name\":\"Coronavirus: La cultura y comunicaci\u00f3n en tiempos de crisis - 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