{"id":34421,"date":"2025-06-04T17:05:02","date_gmt":"2025-06-04T15:05:02","guid":{"rendered":"https:\/\/auren.com\/ar\/?post_type=blog&p=34421"},"modified":"2025-06-25T21:43:11","modified_gmt":"2025-06-25T19:43:11","slug":"novedades-que-sacuden-el-panorama-tecnologico","status":"publish","type":"blog","link":"https:\/\/auren.com\/ar\/blog\/novedades-que-sacuden-el-panorama-tecnologico\/","title":{"rendered":"Novedades que sacuden el Panorama Tecnol\u00f3gico. Edici\u00f3n N\u00b01"},"content":{"rendered":"\n

Te contamos los avances y nuevos lanzamientos en el mundo de la Inteligencia Artificial. \u00bfC\u00f3mo interactuamos con estas herramientas?<\/p>\n\n\n\n

    \n
  1. Las \u00abPersonas\u00bb de Grok:<\/strong> La IA de Elon Musk, Grok1, ha introducido la opci\u00f3n de usar \u00abpersonas\u00bb<\/strong> preconfiguradas2. Una de las m\u00e1s comentadas es la personalidad \u00abdesatada\u00bb<\/strong> (unhinged), caracterizada por un lenguaje crudo y sin filtros23. Esto no solo a\u00f1ade una capa de (controvertida) interacci\u00f3n, sino que subraya c\u00f3mo la IA puede ser programada para adoptar actitudes muy concretas<\/strong>4, planteando la posibilidad de una personalizaci\u00f3n extrema<\/strong>4 y, potencialmente, manipulaci\u00f3n<\/strong> futura a medida que aprenden a comunicarse de forma m\u00e1s efectiva con cada usuario5.
    <\/li>\n\n\n\n
  2. Google Veo 3: El Video Indistinguible:<\/strong> Google ha lanzado Veo 3<\/strong>, su nuevo modelo de generaci\u00f3n de v\u00eddeo<\/strong>67. Su caracter\u00edstica m\u00e1s impactante es la capacidad de crear contenido que es \u00abindistinguible de la realidad\u00bb<\/strong>6, incluyendo audio y di\u00e1logos nativos7. Esto lo convierte en una poderosa \u00abm\u00e1quina de deepfakes\u00bb<\/strong>6, generando un problema social serio donde la \u00abverdad ya no existe\u00bb<\/strong> con solo ver un v\u00eddeo6. Aunque su acceso principal a trav\u00e9s del plan Ultra de Gemini es de $250\/mes8, el coste por segundo est\u00e1 bajando r\u00e1pidamente<\/strong>9, democratizando su acceso6.<\/li>\n<\/ol>\n\n\n\n

    Adem\u00e1s de estos lanzamientos, las investigaciones siguen desvelando aspectos curiosos de nuestra interacci\u00f3n con la IA. Se ha estimado que la simple cortes\u00eda<\/strong> (\u00abpor favor\u00bb, \u00abgracias\u00bb) al chatear con modelos como ChatGPT<\/a>10 podr\u00eda estar costando a las grandes tecnol\u00f3gicas unos 97 millones de d\u00f3lares anuales<\/strong>11. Aunque estudios caseros y algunos m\u00e1s rigurosos sugieren que la amabilidad puede influir en las respuestas12…, la clave para mejores resultados<\/strong> parece estar en dar instrucciones precisas sobre el formato<\/strong>1617, m\u00e1s all\u00e1 del tono social.<\/p>\n\n\n\n

    Estas novedades subrayan la velocidad<\/strong> a la que evoluciona la IA y los complejos retos sociales y \u00e9ticos<\/strong> que van de la mano con cada avance.<\/p>\n\n\n\n

    Por Auren Consultor\u00eda<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Te contamos los avances y nuevos lanzamientos en el mundo de la Inteligencia Artificial. \u00bfC\u00f3mo interactuamos con estas herramientas? Adem\u00e1s de estos lanzamientos, las investigaciones siguen desvelando aspectos curiosos de nuestra interacci\u00f3n con la IA. Se ha estimado que la simple cortes\u00eda (\u00abpor favor\u00bb, \u00abgracias\u00bb) al chatear con modelos como ChatGPT10 podr\u00eda estar costando a […]<\/p>\n","protected":false},"featured_media":34284,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog-category":[402,400,401,344,345,347],"class_list":["post-34421","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-chatgpt","blog-category-consultoria","blog-category-google","blog-category-ia","blog-category-inteligencia-artificial","blog-category-tecnologia"],"acf":[],"yoast_head":"\nNovedades que sacuden el Panorama Tecnol\u00f3gico. Edici\u00f3n N\u00b01 - Auren Argentina<\/title>\n<meta name=\"description\" content=\"Panorama Tecnol\u00f3gico. Te contamos los avances y nuevos lanzamientos en el mundo de la Inteligencia Artificial. \u00bfC\u00f3mo interactuamos?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/auren.com\/ar\/blog\/novedades-que-sacuden-el-panorama-tecnologico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novedades que sacuden el Panorama Tecnol\u00f3gico. Edici\u00f3n N\u00b01 - Auren Argentina\" \/>\n<meta property=\"og:description\" content=\"Panorama Tecnol\u00f3gico. Te contamos los avances y nuevos lanzamientos en el mundo de la Inteligencia Artificial. \u00bfC\u00f3mo interactuamos?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/auren.com\/ar\/blog\/novedades-que-sacuden-el-panorama-tecnologico\/\" \/>\n<meta property=\"og:site_name\" content=\"Auren Argentina\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AurenArg\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-25T19:43:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/auren.com\/ar\/wp-content\/uploads\/2025\/05\/ahorra-tiempo-copia-1024x718.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"718\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@AUREN_Argentina\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/auren.com\/ar\/blog\/novedades-que-sacuden-el-panorama-tecnologico\/\",\"url\":\"https:\/\/auren.com\/ar\/blog\/novedades-que-sacuden-el-panorama-tecnologico\/\",\"name\":\"Novedades que sacuden el Panorama Tecnol\u00f3gico. Edici\u00f3n N\u00b01 - Auren Argentina\",\"isPartOf\":{\"@id\":\"https:\/\/auren.com\/ar\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/auren.com\/ar\/blog\/novedades-que-sacuden-el-panorama-tecnologico\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/auren.com\/ar\/blog\/novedades-que-sacuden-el-panorama-tecnologico\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/auren.com\/ar\/wp-content\/uploads\/2025\/05\/ahorra-tiempo-copia.jpg\",\"datePublished\":\"2025-06-04T15:05:02+00:00\",\"dateModified\":\"2025-06-25T19:43:11+00:00\",\"description\":\"Panorama Tecnol\u00f3gico. Te contamos los avances y nuevos lanzamientos en el mundo de la Inteligencia Artificial. \u00bfC\u00f3mo interactuamos?\",\"breadcrumb\":{\"@id\":\"https:\/\/auren.com\/ar\/blog\/novedades-que-sacuden-el-panorama-tecnologico\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/auren.com\/ar\/blog\/novedades-que-sacuden-el-panorama-tecnologico\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/auren.com\/ar\/blog\/novedades-que-sacuden-el-panorama-tecnologico\/#primaryimage\",\"url\":\"https:\/\/auren.com\/ar\/wp-content\/uploads\/2025\/05\/ahorra-tiempo-copia.jpg\",\"contentUrl\":\"https:\/\/auren.com\/ar\/wp-content\/uploads\/2025\/05\/ahorra-tiempo-copia.jpg\",\"width\":2500,\"height\":1752},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/auren.com\/ar\/blog\/novedades-que-sacuden-el-panorama-tecnologico\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/auren.com\/ar\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Novedades que sacuden el Panorama Tecnol\u00f3gico. Edici\u00f3n N\u00b01\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/auren.com\/ar\/#website\",\"url\":\"https:\/\/auren.com\/ar\/\",\"name\":\"Auren Argentina\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/auren.com\/ar\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/auren.com\/ar\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/auren.com\/ar\/#organization\",\"name\":\"Auren Argentina\",\"url\":\"https:\/\/auren.com\/ar\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/auren.com\/ar\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/auren.com\/ar\/wp-content\/uploads\/2025\/01\/cropped-cropped-favicon-Auren.png\",\"contentUrl\":\"https:\/\/auren.com\/ar\/wp-content\/uploads\/2025\/01\/cropped-cropped-favicon-Auren.png\",\"width\":512,\"height\":512,\"caption\":\"Auren Argentina\"},\"image\":{\"@id\":\"https:\/\/auren.com\/ar\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/AurenArg\/\",\"https:\/\/x.com\/AUREN_Argentina\",\"https:\/\/www.linkedin.com\/company\/aurenargentina\",\"https:\/\/www.youtube.com\/channel\/UCSCseiHMECB0uMBGF9wtjSw\",\"https:\/\/www.instagram.com\/aurenargentina\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Novedades que sacuden el Panorama Tecnol\u00f3gico. Edici\u00f3n N\u00b01 - Auren Argentina","description":"Panorama Tecnol\u00f3gico. Te contamos los avances y nuevos lanzamientos en el mundo de la Inteligencia Artificial. \u00bfC\u00f3mo interactuamos?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/auren.com\/ar\/blog\/novedades-que-sacuden-el-panorama-tecnologico\/","og_locale":"es_ES","og_type":"article","og_title":"Novedades que sacuden el Panorama Tecnol\u00f3gico. Edici\u00f3n N\u00b01 - Auren Argentina","og_description":"Panorama Tecnol\u00f3gico. Te contamos los avances y nuevos lanzamientos en el mundo de la Inteligencia Artificial. \u00bfC\u00f3mo interactuamos?","og_url":"https:\/\/auren.com\/ar\/blog\/novedades-que-sacuden-el-panorama-tecnologico\/","og_site_name":"Auren Argentina","article_publisher":"https:\/\/www.facebook.com\/AurenArg\/","article_modified_time":"2025-06-25T19:43:11+00:00","og_image":[{"width":1024,"height":718,"url":"https:\/\/auren.com\/ar\/wp-content\/uploads\/2025\/05\/ahorra-tiempo-copia-1024x718.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@AUREN_Argentina","twitter_misc":{"Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/auren.com\/ar\/blog\/novedades-que-sacuden-el-panorama-tecnologico\/","url":"https:\/\/auren.com\/ar\/blog\/novedades-que-sacuden-el-panorama-tecnologico\/","name":"Novedades que sacuden el Panorama Tecnol\u00f3gico. Edici\u00f3n N\u00b01 - Auren Argentina","isPartOf":{"@id":"https:\/\/auren.com\/ar\/#website"},"primaryImageOfPage":{"@id":"https:\/\/auren.com\/ar\/blog\/novedades-que-sacuden-el-panorama-tecnologico\/#primaryimage"},"image":{"@id":"https:\/\/auren.com\/ar\/blog\/novedades-que-sacuden-el-panorama-tecnologico\/#primaryimage"},"thumbnailUrl":"https:\/\/auren.com\/ar\/wp-content\/uploads\/2025\/05\/ahorra-tiempo-copia.jpg","datePublished":"2025-06-04T15:05:02+00:00","dateModified":"2025-06-25T19:43:11+00:00","description":"Panorama Tecnol\u00f3gico. Te contamos los avances y nuevos lanzamientos en el mundo de la Inteligencia Artificial. \u00bfC\u00f3mo interactuamos?","breadcrumb":{"@id":"https:\/\/auren.com\/ar\/blog\/novedades-que-sacuden-el-panorama-tecnologico\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/auren.com\/ar\/blog\/novedades-que-sacuden-el-panorama-tecnologico\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/auren.com\/ar\/blog\/novedades-que-sacuden-el-panorama-tecnologico\/#primaryimage","url":"https:\/\/auren.com\/ar\/wp-content\/uploads\/2025\/05\/ahorra-tiempo-copia.jpg","contentUrl":"https:\/\/auren.com\/ar\/wp-content\/uploads\/2025\/05\/ahorra-tiempo-copia.jpg","width":2500,"height":1752},{"@type":"BreadcrumbList","@id":"https:\/\/auren.com\/ar\/blog\/novedades-que-sacuden-el-panorama-tecnologico\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/auren.com\/ar\/"},{"@type":"ListItem","position":2,"name":"Novedades que sacuden el Panorama Tecnol\u00f3gico. Edici\u00f3n N\u00b01"}]},{"@type":"WebSite","@id":"https:\/\/auren.com\/ar\/#website","url":"https:\/\/auren.com\/ar\/","name":"Auren Argentina","description":"","publisher":{"@id":"https:\/\/auren.com\/ar\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/auren.com\/ar\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/auren.com\/ar\/#organization","name":"Auren Argentina","url":"https:\/\/auren.com\/ar\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/auren.com\/ar\/#\/schema\/logo\/image\/","url":"https:\/\/auren.com\/ar\/wp-content\/uploads\/2025\/01\/cropped-cropped-favicon-Auren.png","contentUrl":"https:\/\/auren.com\/ar\/wp-content\/uploads\/2025\/01\/cropped-cropped-favicon-Auren.png","width":512,"height":512,"caption":"Auren Argentina"},"image":{"@id":"https:\/\/auren.com\/ar\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/AurenArg\/","https:\/\/x.com\/AUREN_Argentina","https:\/\/www.linkedin.com\/company\/aurenargentina","https:\/\/www.youtube.com\/channel\/UCSCseiHMECB0uMBGF9wtjSw","https:\/\/www.instagram.com\/aurenargentina\/"]}]}},"_links":{"self":[{"href":"https:\/\/auren.com\/ar\/wp-json\/wp\/v2\/blog\/34421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/auren.com\/ar\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/auren.com\/ar\/wp-json\/wp\/v2\/types\/blog"}],"version-history":[{"count":0,"href":"https:\/\/auren.com\/ar\/wp-json\/wp\/v2\/blog\/34421\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/auren.com\/ar\/wp-json\/wp\/v2\/media\/34284"}],"wp:attachment":[{"href":"https:\/\/auren.com\/ar\/wp-json\/wp\/v2\/media?parent=34421"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/auren.com\/ar\/wp-json\/wp\/v2\/blog-category?post=34421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}