{"id":38162,"date":"2026-02-18T15:42:15","date_gmt":"2026-02-18T14:42:15","guid":{"rendered":"https:\/\/auren.com\/ar\/?post_type=blog&#038;p=38162"},"modified":"2026-02-18T17:06:05","modified_gmt":"2026-02-18T16:06:05","slug":"por-que-la-sostenibilidad-impulsa-el-exito-empresarial","status":"publish","type":"blog","link":"https:\/\/auren.com\/ar\/blog\/por-que-la-sostenibilidad-impulsa-el-exito-empresarial\/","title":{"rendered":"\u00bfPor qu\u00e9 la sostenibilidad impulsa el \u00e9xito empresarial?"},"content":{"rendered":"\n<p>La sostenibilidad ya no es una opci\u00f3n, sino el motor esencial de la competitividad y resiliencia corporativa. Las empresas que integran criterios ASG (ambientales, sociales y de gobernanza) fortalecen su reputaci\u00f3n, optimizan el desempe\u00f1o financiero y gestionan riesgos con mayor eficacia.<\/p>\n\n\n\n<p><strong>Beneficios respaldados por datos<\/strong><\/p>\n\n\n\n<p>Seg\u00fan el informe \u201c<a href=\"https:\/\/www.morganstanley.com\/assets\/pdfs\/MS_Institute_for_Sustainable_Investing_Sustainable_Signals_Corporate_report_2025.pdf\">Se\u00f1ales Sostenibles: Empresas 2025<\/a>\u201d de Morgan Stanley, el 88% de las compa\u00f1\u00edas globales ve la sostenibilidad como una oportunidad de valor a largo plazo, con m\u00e1s del 80% midiendo retornos en proyectos verdes. Esto confirma una tendencia consolidada: las firmas ASG capturan mercados, atraen talento con prop\u00f3sito y reducen exposici\u00f3n a volatilidades clim\u00e1ticas o regulatorias.<\/p>\n\n\n\n<p><strong>Ventajas competitivas clave<\/strong><\/p>\n\n\n\n<p>La sostenibilidad gestiona riesgos ante escasez de recursos y presiones normativas, mientras m\u00e1s del 70% de consumidores prefiere productos certificados, seg\u00fan Pacto Mundial. Adem\u00e1s, mejora el acceso a capital: inversores priorizan transparencia ASG y alineaci\u00f3n ecol\u00f3gica, excluyendo a quienes no demuestran compromisos verificables.<\/p>\n\n\n\n<p><strong>Innovaci\u00f3n y eficiencia operativa<\/strong><\/p>\n\n\n\n<p>Integrar ASG fomenta innovaci\u00f3n, como optimizar energ\u00eda o mejorar ciclos productivos, generando m\u00e1rgenes comparables a la digitalizaci\u00f3n. Normativas como la Directiva de Diligencia Debida de la UE exigen transparencia en cadenas globales, un est\u00e1ndar que gana tracci\u00f3n en Latinoam\u00e9rica.<\/p>\n\n\n\n<p><strong>El contexto argentino: vac\u00edos y avances<\/strong><\/p>\n\n\n\n<p>En Argentina, la falta de regulaciones nacionales ASG genera incertidumbre, limitando competitividad e inversiones verdes frente a est\u00e1ndares globales. Esto impacta en cadenas de suministro y reputaci\u00f3n internacional. Sin embargo, provincias como Mendoza y Neuqu\u00e9n lideran: Mendoza exige reportes de emisiones en sectores industrial, energ\u00e9tico, de transporte, agropecuario, de servicios y residuos; Neuqu\u00e9n, evaluaciones ASG en hidrocarburos, impulsando renovables y capital for\u00e1neo.<\/p>\n\n\n\n<p><strong>Estrategia para liderar<\/strong><\/p>\n\n\n\n<p>La sostenibilidad dej\u00f3 de ser un costo para transformarse en una palanca de \u00e9xito. No basta con comunicar promesas ni adoptarlas como una campa\u00f1a; la sostenibilidad debe integrarse en la estrategia, la operaci\u00f3n y la rendici\u00f3n de cuentas. Las compa\u00f1\u00edas que lo logren liderar\u00e1n el mercado emergente, profundo y exigente que se est\u00e1 redefiniendo a nivel geopol\u00edtico.<br><br>Por <a href=\"https:\/\/www.linkedin.com\/in\/fabiangarofalo\/\" type=\"link\" id=\"https:\/\/www.linkedin.com\/in\/fabiangarofalo\/\">Fabi\u00e1n Gar\u00f3falo<\/a>, L\u00edder de Sostenibilidad &#8211; <a href=\"https:\/\/auren.com\/ar\/servicios\/consultoria\/\" type=\"link\" id=\"https:\/\/auren.com\/ar\/servicios\/consultoria\/\">Consultor\u00eda<\/a> <a href=\"https:\/\/auren.com\/ar\/\" type=\"link\" id=\"https:\/\/auren.com\/ar\/\">Auren Argentina<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La sostenibilidad ya no es una opci\u00f3n, sino el motor esencial de la competitividad y resiliencia corporativa. Las empresas que integran criterios ASG (ambientales, sociales y de gobernanza) fortalecen su reputaci\u00f3n, optimizan el desempe\u00f1o financiero y gestionan riesgos con mayor eficacia. Beneficios respaldados por datos Seg\u00fan el informe \u201cSe\u00f1ales Sostenibles: Empresas 2025\u201d de Morgan Stanley, [&hellip;]<\/p>\n","protected":false},"featured_media":38172,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog-category":[],"class_list":["post-38162","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 la sostenibilidad impulsa el \u00e9xito empresarial? - Auren Argentina<\/title>\n<meta name=\"description\" content=\"La sostenibilidad ya no es una opci\u00f3n, sino el motor esencial de la competitividad y resiliencia corporativa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/auren.com\/ar\/blog\/por-que-la-sostenibilidad-impulsa-el-exito-empresarial\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 la sostenibilidad impulsa el \u00e9xito empresarial? 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