{"id":36034,"date":"2025-11-20T18:31:11","date_gmt":"2025-11-20T17:31:11","guid":{"rendered":"https:\/\/auren.com\/ar\/?post_type=new&#038;p=36034"},"modified":"2025-11-20T18:31:15","modified_gmt":"2025-11-20T17:31:15","slug":"prensa-la-aehgb-presento-su-informe-economico-y-analizo-el-impacto-de-la-ia-en-el-sector-turistico-infobariloche-20-11-2025","status":"publish","type":"new","link":"https:\/\/auren.com\/ar\/noticias\/prensa-la-aehgb-presento-su-informe-economico-y-analizo-el-impacto-de-la-ia-en-el-sector-turistico-infobariloche-20-11-2025\/","title":{"rendered":"Prensa | La AEHGB present\u00f3 su informe econ\u00f3mico y analiz\u00f3 el impacto de la IA en el sector tur\u00edstico (InfoBariloche 20.11.2025)"},"content":{"rendered":"\n<p>La <a href=\"https:\/\/hotelesdebariloche.com.ar\/\">Asociaci\u00f3n Empresaria Hotelera Gastron\u00f3mica de Bariloche (AEHGB)<\/a> llev\u00f3 adelante un nuevo encuentro del Ciclo de Charlas en la Asociaci\u00f3n, un espacio destinado a acercar herramientas, conocimiento y an\u00e1lisis para fortalecer a las empresas del sector. La actividad incluy\u00f3 la presentaci\u00f3n del Informe de Coyuntura y Expectativas Econ\u00f3micas de la <a href=\"https:\/\/hotelesdebariloche.com.ar\/\">AEHGB<\/a> y una exposici\u00f3n sobre inteligencia artificial a cargo del equipo de<a href=\"https:\/\/auren.com\/ar\/\"> Auren.<\/a><\/p>\n\n\n\n<p>(&#8230;)<br><strong>La charla sobre inteligencia artificial: desaf\u00edos y oportunidades<\/strong><\/p>\n\n\n\n<p>La segunda parte de la jornada estuvo dedicada a \u201cIA: por d\u00f3nde empezar (y c\u00f3mo no perderse en el camino)\u201d, donde se abordaron los cambios culturales y desaf\u00edos que trae la inteligencia artificial. Se explic\u00f3 que el mundo laboral atraviesa un proceso de reconversi\u00f3n que impactar\u00e1 en distintos puestos, generando curiosidad, temor y entusiasmo. El equipo de <a href=\"https:\/\/auren.com\/ar\/\">Auren<\/a> marc\u00f3 la diferencia entre herramientas tradicionales y agentes aut\u00f3nomos capaces de actuar por iniciativa propia como verdaderos \u201cempleados digitales\u201d.<\/p>\n\n\n\n<p><strong>Agentes aut\u00f3nomos y adopci\u00f3n tecnol\u00f3gica<\/strong><\/p>\n\n\n\n<p>Los expositores se\u00f1alaron que estos agentes operan sin interrupciones, se integran a los sistemas existentes y permiten automatizar procesos complejos en ventas, cobranzas, soporte, log\u00edstica y recursos humanos.<\/p>\n\n\n\n<p>Destacaron la importancia de adaptar la tecnolog\u00eda a cada empresa y su creciente protagonismo en la atenci\u00f3n al cliente y el an\u00e1lisis del comportamiento del usuario en tiempo real. \u201cEs como tener todo el tiempo del mundo para atender a cada cliente y recordarlo\u201d, expresaron, a la vez que advirtieron que quienes no adopten estas herramientas quedar\u00e1n en desventaja. El encuentro concluy\u00f3 con un espacio de preguntas y casos concretos.<\/p>\n\n\n\n<p>Leer la nota completa en <a href=\"https:\/\/infobariloche.com.ar\/turismo\/31620-la-aehgb-present%C3%B3-su-informe-econ%C3%B3mico-y-analiz%C3%B3-el-impacto-de-la-ia-en-el-sector-tur%C3%ADstico.html\">InfoBariloche<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Asociaci\u00f3n Empresaria Hotelera Gastron\u00f3mica de Bariloche (AEHGB) llev\u00f3 adelante un nuevo encuentro del Ciclo de Charlas en la Asociaci\u00f3n, un espacio destinado a acercar herramientas, conocimiento y an\u00e1lisis para fortalecer a las empresas del sector. La actividad incluy\u00f3 la presentaci\u00f3n del Informe de Coyuntura y Expectativas Econ\u00f3micas de la AEHGB y una exposici\u00f3n sobre [&hellip;]<\/p>\n","protected":false},"featured_media":36035,"template":"","meta":{"_acf_changed":true,"footnotes":""},"new-category":[392,381,389],"class_list":["post-36034","new","type-new","status-publish","has-post-thumbnail","hentry","new-category-consultoria","new-category-ia","new-category-inteligencia-artificial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prensa | La AEHGB present\u00f3 su informe econ\u00f3mico y analiz\u00f3 el impacto de la IA en el sector tur\u00edstico (InfoBariloche 20.11.2025) - Auren Argentina<\/title>\n<meta name=\"description\" content=\"La AEHGB present\u00f3 su informe econ\u00f3mico y analiz\u00f3 el impacto de la IA en el sector tur\u00edstico. \u201cIA: por d\u00f3nde empezar&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/auren.com\/ar\/noticias\/prensa-la-aehgb-presento-su-informe-economico-y-analizo-el-impacto-de-la-ia-en-el-sector-turistico-infobariloche-20-11-2025\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prensa | La AEHGB present\u00f3 su informe econ\u00f3mico y analiz\u00f3 el impacto de la IA en el sector tur\u00edstico (InfoBariloche 20.11.2025) - 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