{"id":4477,"date":"2017-06-19T08:12:24","date_gmt":"2017-06-19T06:12:24","guid":{"rendered":"https:\/\/auren.com\/cl\/blog\/claves-estrategicas-dentro-del-sector-turistico\/"},"modified":"2017-06-19T08:12:24","modified_gmt":"2017-06-19T06:12:24","slug":"claves-estrategicas-dentro-del-sector-turistico","status":"publish","type":"blog","link":"https:\/\/auren.com\/cl\/blog\/claves-estrategicas-dentro-del-sector-turistico\/","title":{"rendered":"Claves Estrat\u00e9gicas dentro del Sector Tur\u00edstico"},"content":{"rendered":"<p class=\"text-justify\">En estos momentos la importancia de definir y centrar las Claves Estrat\u00e9gicas es una cuesti\u00f3n crucial dentro del Sector Tur\u00edstico, por razones m\u00e1s que conocidas y constatadas en estos momentos, ahorros econ\u00f3micos, usuarios, vertebraci\u00f3n de territorios, estrategias de marketing, etc.<\/p>\n<p class=\"text-justify\">Para ello es crucial analizar el potencial de los recursos locales para <strong>DEFINIR<\/strong><strong> ESTRAT\u00c9GIAS VIABLES <\/strong>que permitan su puesta en valor, favoreciendo el <strong>DESARROLLO INTEGRAL<\/strong>, ordenado y sostenible del territorio, mejorando la <strong>CALIDAD DE VIDA <\/strong>de sus vecinos y protegiendo sus <strong>SE\u00d1AS DE IDENTIDAD.<\/strong> <\/p>\n<p class=\"text-justify\">Para ello ver el Sector Tur\u00edstico como un concepto global es una de las claves estrat\u00e9gicas de los territorios para los pr\u00f3ximos a\u00f1os, con ello se consigue: <\/p>\n<p><strong>Aportar SOLUCIONES:<\/strong> <\/p>\n<p>El correcto desarrollo del sector tur\u00edstico puede y debe facilitar la soluci\u00f3n de problemas globales <\/p>\n<ul>\n<li>Mejorar las comunicaciones <\/li>\n<li>Recuperar del patrimonio <\/li>\n<li>Generar empleo <\/li>\n<li>Mejorar la imagen <\/li>\n<li>Optimizar el presupuesto disponible <\/li>\n<\/ul>\n<p><strong>Aprovechar OPORTUNIDADES<\/strong> <\/p>\n<p>Aprovechar los recursos singulares m\u00e1s potentes del Territorio <\/p>\n<ul>\n<li>Incrementar el gasto por turista <\/li>\n<li>Poner en valor recursos \u0093dormidos\u0094 <\/li>\n<li>Posicionar el territorio en ejes supraterritoriales <\/li>\n<\/ul>\n<p><strong>Mejorar la CALIDAD DE VIDA<\/strong> <\/p>\n<p>Los proyectos e iniciativas destinados a desarrollar el sector tur\u00edstico local deben incidir en la mejora de la calidad de vida <\/p>\n<ul>\n<li>Mejorar y ampliar servicios p\u00fablicos <\/li>\n<li>Mejorar oferta cultural, deportiva, de ocio&hellip; <\/li>\n<li>Embellecer los municipios <\/li>\n<li>Fomentar la participaci\u00f3n ciudadana <\/li>\n<li>Mejorar la accesibilidad <\/li>\n<\/ul>\n<p class=\"text-justify\">Por ello las claves estrat\u00e9gicas a redactar no es un objetivo en s\u00ed mismo&hellip; \u0093solo es papel\u0094 se presenta como un instrumento metodol\u00f3gico, un punto de partida para seleccionar las l\u00edneas estrat\u00e9gicas maestras y definir una metodolog\u00eda de trabajo consensuada, participativa y din\u00e1mica que permita optimizar los recursos patrimoniales, econ\u00f3micos y humanos disponibles. <\/p>\n<p><strong>Alfonso Fco. Hern\u00e1ndez Romeu, Gerente del \u00c1rea de Ingenier\u00eda e Innovaci\u00f3n de AUREN<\/strong> <\/p>\n<p><strong>ahernandez@vlc.auren.es<\/strong> <\/p>\n<p><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En estos momentos la importancia de definir y centrar las Claves Estrat\u00e9gicas es una cuesti\u00f3n crucial dentro del Sector Tur\u00edstico, por razones m\u00e1s que conocidas y constatadas en estos momentos, ahorros econ\u00f3micos, usuarios, vertebraci\u00f3n de territorios, estrategias de marketing, etc.<\/p>\n","protected":false},"featured_media":4478,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog-category":[],"class_list":["post-4477","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Claves Estrat\u00e9gicas dentro del Sector Tur\u00edstico - 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