{"id":8590,"date":"2017-12-27T12:14:21","date_gmt":"2017-12-27T11:14:21","guid":{"rendered":"https:\/\/auren.com\/cl\/global-blog\/organisational-transformation-with-new-technological-tools\/"},"modified":"2025-03-14T00:14:31","modified_gmt":"2025-03-13T23:14:31","slug":"organisational-transformation-with-new-technological-tools","status":"publish","type":"global-blog","link":"https:\/\/auren.com\/cl\/global-blog\/organisational-transformation-with-new-technological-tools\/","title":{"rendered":"Organisational transformation with new technological tools"},"content":{"rendered":"<p>The digital revolution is creating big changes and transformations in businesses, markets and society.<\/p>\n<p>Uber is expanding without limits, with its mobil-platform-based business model. Amazon is launching the first no-cashier chain of supermarkets, highly reducing shopping time and, thus, making customer experience extremely satisfying. We could also mention Airbnb, Despegar, Expedia, etc. All digital proposals within people\u2019s reach.   <\/p>\n<p>In this changing, rush, and hiperconnected process companies must compete \u2013 and the only option is to consider tranformation to continue growing.   <\/p>\n<p>Accessibility is the key word in technology for SMEs. Products and services have increasingly a reasonable cost\/benefit ratio for the organizations. Regarding market products we can mention:   <\/p>\n<ul>\n<li>IT core: the Cloud is the world\u2019s choice.   <\/li>\n<li>Horizontal-applicated businesses: ERP (an integrated engine management system) + BI (Control Panels) + Vertical Systems (Software for a specific business)   <\/li>\n<\/ul>\n<p>Big fishes struggle to give the best service at the lowest Price. Microsoft, Google, Amazon, among others. They deal with harware, base software, IT security and communication.   <\/p>\n<p>Many companies have decided to create standardized products to solve business problems: SAP, Microsoft, Oracle as examples of the world\u2019s biggest manufacturers. However, there are lots of local or regional systems very well positioned: Tango, Bejerman, Plataforma, BAS, Softland among others.   <\/p>\n<p>In this chapter we can mention SAPB1\u2019s arrival to Argentina \u2013 SAP\u2019s SME product that is already revolutionizing the IT market.   <\/p>\n<p>Also, in BI, the Qlik View, Tableau, Power BI (Microsoft), Lumira (SAP)\u2019s solutions provide a great leverage toward the analysis of the information in the decision-making process. These products have evolved technologically so they can intake a big volume of data and be affordable for SMEs.   <\/p>\n<p>Regarding bespoke developments, Mobil apps are the weakness. People\u2019s habits have changed and the everyday-screen is no longer the computer\u2019s but the cellphone\u2019s. Nowadays smartphones have everything necessary for us to work as with a computer and connect us socially.   <\/p>\n<p>20 years ago we used to have a paper agenda, photo camera, landline, fax machine, a video camera, portable radio, paper dictionary, etc.&hellip; Today all of this is in the same place and in a small device.   <\/p>\n<p>We ask ourselves, Can we see ourselves in 5 years? Can we not plan the technological impact on our organization? What\u2019s our competition doing? What does our client want?   <\/p>\n<p>The real organizational transformation in achieved with a thorough work that starts with strategy, process revision, followed by the redefinition of the structure and choosing the best available technology.   <\/p>\n<p>The big companies absorbing the small ones myth is broken, because in this changing world flexibility is more important and SMEs are actually who can best readjust to the new scenarios faster and take advantage of the available innovation to grow.   <\/p>\n<p>A clear example is the market capitalization of young companies like Facebook, opposite to 100-year-old oil companies, banks, etc.   <\/p>\n<p>THE DIGITAL REVOLUTION WE EXPERIENCE IS REAL AND WE MUST BECOME STRONG AND COMPETITIVE IN THE MARKET TO TRANSFORM BUSINESS; THINKING OF A NEW WORLD, DISRUPTIVE, TECHNOLOGICAL, GLOBALISED AND FAST IN THE FACE OF IMMINENT CHANGE.   <\/p>\n<p><em>Diego Erben, IT Director, Auren Argentina<\/em><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The digital revolution is creating big changes and transformations in businesses, markets and society.<br \/>\nUber is expanding without limits, with its mobil-platform-based business model. Amazon is launching the first no-cashier chain of supermarkets, highly reducing shopping time and, thus, making customer experience extremely satisfying. We could also mention Airbnb, Despegar, Expedia, etc. All digital proposals within people\u2019s reach.<\/p>\n","protected":false},"featured_media":6903,"template":"","meta":{"_acf_changed":false},"global-blog-category":[],"class_list":["post-8590","global-blog","type-global-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Organisational transformation with new technological tools - Auren Germany<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/auren.com\/cl\/global-blog\/organisational-transformation-with-new-technological-tools\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Organisational transformation with new technological tools - Auren Germany\" \/>\n<meta property=\"og:description\" content=\"The digital revolution is creating big changes and transformations in businesses, markets and society. Uber is expanding without limits, with its mobil-platform-based business model. Amazon is launching the first no-cashier chain of supermarkets, highly reducing shopping time and, thus, making customer experience extremely satisfying. We could also mention Airbnb, Despegar, Expedia, etc. All digital proposals within people\u2019s reach.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/auren.com\/cl\/global-blog\/organisational-transformation-with-new-technological-tools\/\" \/>\n<meta property=\"og:site_name\" content=\"Auren Germany\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Auren-Chile-102082852427361\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-13T23:14:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/auren.com\/cl\/wp-content\/uploads\/global\/2017\/12\/organisational-blog-erben-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@aurenchile\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/auren.com\\\/cl\\\/global-blog\\\/organisational-transformation-with-new-technological-tools\\\/\",\"url\":\"https:\\\/\\\/auren.com\\\/cl\\\/global-blog\\\/organisational-transformation-with-new-technological-tools\\\/\",\"name\":\"Organisational transformation with new technological tools - Auren Germany\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/auren.com\\\/cl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/auren.com\\\/cl\\\/global-blog\\\/organisational-transformation-with-new-technological-tools\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/auren.com\\\/cl\\\/global-blog\\\/organisational-transformation-with-new-technological-tools\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/auren.com\\\/cl\\\/wp-content\\\/uploads\\\/global\\\/2017\\\/12\\\/organisational-blog-erben-1.jpg\",\"datePublished\":\"2017-12-27T11:14:21+00:00\",\"dateModified\":\"2025-03-13T23:14:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/auren.com\\\/cl\\\/global-blog\\\/organisational-transformation-with-new-technological-tools\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/auren.com\\\/cl\\\/global-blog\\\/organisational-transformation-with-new-technological-tools\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/auren.com\\\/cl\\\/global-blog\\\/organisational-transformation-with-new-technological-tools\\\/#primaryimage\",\"url\":\"https:\\\/\\\/auren.com\\\/cl\\\/wp-content\\\/uploads\\\/global\\\/2017\\\/12\\\/organisational-blog-erben-1.jpg\",\"contentUrl\":\"https:\\\/\\\/auren.com\\\/cl\\\/wp-content\\\/uploads\\\/global\\\/2017\\\/12\\\/organisational-blog-erben-1.jpg\",\"width\":1000,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/auren.com\\\/cl\\\/global-blog\\\/organisational-transformation-with-new-technological-tools\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/auren.com\\\/cl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Organisational transformation with new technological tools\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/auren.com\\\/cl\\\/#website\",\"url\":\"https:\\\/\\\/auren.com\\\/cl\\\/\",\"name\":\"Auren Chile\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/auren.com\\\/cl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/auren.com\\\/cl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/auren.com\\\/cl\\\/#organization\",\"name\":\"Auren Chile\",\"url\":\"https:\\\/\\\/auren.com\\\/cl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/auren.com\\\/cl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/auren.com\\\/cl\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/cropped-cropped-favicon-Auren.png\",\"contentUrl\":\"https:\\\/\\\/auren.com\\\/cl\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/cropped-cropped-favicon-Auren.png\",\"width\":512,\"height\":512,\"caption\":\"Auren Chile\"},\"image\":{\"@id\":\"https:\\\/\\\/auren.com\\\/cl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Auren-Chile-102082852427361\\\/\",\"https:\\\/\\\/x.com\\\/aurenchile\",\"https:\\\/\\\/cl.linkedin.com\\\/company\\\/aurengroupchile\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC1INxEQ1wu0Jy5-btcBdzdA\",\"https:\\\/\\\/www.instagram.com\\\/auren.chile\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Organisational transformation with new technological tools - Auren Germany","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/auren.com\/cl\/global-blog\/organisational-transformation-with-new-technological-tools\/","og_locale":"es_ES","og_type":"article","og_title":"Organisational transformation with new technological tools - Auren Germany","og_description":"The digital revolution is creating big changes and transformations in businesses, markets and society. Uber is expanding without limits, with its mobil-platform-based business model. Amazon is launching the first no-cashier chain of supermarkets, highly reducing shopping time and, thus, making customer experience extremely satisfying. We could also mention Airbnb, Despegar, Expedia, etc. All digital proposals within people\u2019s reach.","og_url":"https:\/\/auren.com\/cl\/global-blog\/organisational-transformation-with-new-technological-tools\/","og_site_name":"Auren Germany","article_publisher":"https:\/\/www.facebook.com\/Auren-Chile-102082852427361\/","article_modified_time":"2025-03-13T23:14:31+00:00","og_image":[{"width":1000,"height":800,"url":"https:\/\/auren.com\/cl\/wp-content\/uploads\/global\/2017\/12\/organisational-blog-erben-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@aurenchile","twitter_misc":{"Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/auren.com\/cl\/global-blog\/organisational-transformation-with-new-technological-tools\/","url":"https:\/\/auren.com\/cl\/global-blog\/organisational-transformation-with-new-technological-tools\/","name":"Organisational transformation with new technological tools - Auren Germany","isPartOf":{"@id":"https:\/\/auren.com\/cl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/auren.com\/cl\/global-blog\/organisational-transformation-with-new-technological-tools\/#primaryimage"},"image":{"@id":"https:\/\/auren.com\/cl\/global-blog\/organisational-transformation-with-new-technological-tools\/#primaryimage"},"thumbnailUrl":"https:\/\/auren.com\/cl\/wp-content\/uploads\/global\/2017\/12\/organisational-blog-erben-1.jpg","datePublished":"2017-12-27T11:14:21+00:00","dateModified":"2025-03-13T23:14:31+00:00","breadcrumb":{"@id":"https:\/\/auren.com\/cl\/global-blog\/organisational-transformation-with-new-technological-tools\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/auren.com\/cl\/global-blog\/organisational-transformation-with-new-technological-tools\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/auren.com\/cl\/global-blog\/organisational-transformation-with-new-technological-tools\/#primaryimage","url":"https:\/\/auren.com\/cl\/wp-content\/uploads\/global\/2017\/12\/organisational-blog-erben-1.jpg","contentUrl":"https:\/\/auren.com\/cl\/wp-content\/uploads\/global\/2017\/12\/organisational-blog-erben-1.jpg","width":1000,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/auren.com\/cl\/global-blog\/organisational-transformation-with-new-technological-tools\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/auren.com\/cl\/"},{"@type":"ListItem","position":2,"name":"Organisational transformation with new technological tools"}]},{"@type":"WebSite","@id":"https:\/\/auren.com\/cl\/#website","url":"https:\/\/auren.com\/cl\/","name":"Auren Chile","description":"","publisher":{"@id":"https:\/\/auren.com\/cl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/auren.com\/cl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/auren.com\/cl\/#organization","name":"Auren Chile","url":"https:\/\/auren.com\/cl\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/auren.com\/cl\/#\/schema\/logo\/image\/","url":"https:\/\/auren.com\/cl\/wp-content\/uploads\/2025\/01\/cropped-cropped-favicon-Auren.png","contentUrl":"https:\/\/auren.com\/cl\/wp-content\/uploads\/2025\/01\/cropped-cropped-favicon-Auren.png","width":512,"height":512,"caption":"Auren Chile"},"image":{"@id":"https:\/\/auren.com\/cl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Auren-Chile-102082852427361\/","https:\/\/x.com\/aurenchile","https:\/\/cl.linkedin.com\/company\/aurengroupchile","https:\/\/www.youtube.com\/channel\/UC1INxEQ1wu0Jy5-btcBdzdA","https:\/\/www.instagram.com\/auren.chile\/"]}]}},"_links":{"self":[{"href":"https:\/\/auren.com\/cl\/wp-json\/wp\/v2\/global-blog\/8590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/auren.com\/cl\/wp-json\/wp\/v2\/global-blog"}],"about":[{"href":"https:\/\/auren.com\/cl\/wp-json\/wp\/v2\/types\/global-blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/auren.com\/cl\/wp-json\/wp\/v2\/media\/6903"}],"wp:attachment":[{"href":"https:\/\/auren.com\/cl\/wp-json\/wp\/v2\/media?parent=8590"}],"wp:term":[{"taxonomy":"global-blog-category","embeddable":true,"href":"https:\/\/auren.com\/cl\/wp-json\/wp\/v2\/global-blog-category?post=8590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}