{"id":9360,"date":"2021-05-12T08:35:37","date_gmt":"2021-05-12T06:35:37","guid":{"rendered":"https:\/\/auren.com\/co\/blog\/incentivos-para-los-consumidores-deben-divulgarse-de-la-forma-mas-clara\/"},"modified":"2021-05-12T08:35:37","modified_gmt":"2021-05-12T06:35:37","slug":"incentivos-para-los-consumidores-deben-divulgarse-de-la-forma-mas-clara","status":"publish","type":"blog","link":"https:\/\/auren.com\/co\/blog\/incentivos-para-los-consumidores-deben-divulgarse-de-la-forma-mas-clara\/","title":{"rendered":"Incentivos para los consumidores deben divulgarse de la forma m\u00e1s clara"},"content":{"rendered":"<p>A trav\u00e9s del Concepto 21047246 del 15 de marzo de 2021, la Superintendencia de Industria y Comercio se pronunci\u00f3 sobre las promociones y ofertas, a la luz del Estatuto del Consumidor. Al respecto, mencion\u00f3 que estas se entienden como el ofrecimiento temporal de productos en condiciones especiales favorables o de manera gratuita como estrategia para incentivar a los consumidores. Por ello, no se entiende como propaganda comercial con incentivos las condiciones favorables obtenidas de manera individual como resultado de la negociaci\u00f3n directa.<\/p>\n<p>As\u00ed mismo, determin\u00f3 que, en caso de que a un consumidor se le ofrezca un incentivo por la compra de un producto o servicio espec\u00edfico, el proveedor o productor tendr\u00e1 la carga de informar al p\u00fablico e informar sobre el tiempo, modo, lugar, entre otros requisitos para ser parte de la promoci\u00f3n y oferta. En caso de que esto no se realice, el comerciante podr\u00e1 incurrir en una eventual infracci\u00f3n de los derechos del consumidor. En caso de que un consumidor considere que en alg\u00fan momento sus derechos han sido vulnerados, deber\u00e1 tramitar una reclamaci\u00f3n directa al proveedor de servicio. Una vez se realice y no se obtenga respuesta al respecto, se podr\u00e1 instaurar una demanda en contra del proveedor. As\u00ed mismo, se podr\u00e1 interponer queja o denuncia ante la Delegatura de Protecci\u00f3n al Consumidor, la cual es la entidad encargada de adelantar investigaciones administrativas e imponer las sanciones respectivas en los casos en que haya lugar.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Fuente<\/p>\n<p><cite><a href=\"https:\/\/www.sic.gov.co\/\">Superintendencia de Industria y Comercio, Concepto 21047246 del 15 de marzo de 2021.<\/a><\/cite><\/p><\/blockquote>\n<p><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A trav\u00e9s del Concepto 21047246 del 15 de marzo de 2021, la Superintendencia de Industria y Comercio se pronunci\u00f3 sobre las promociones y ofertas, a la luz del Estatuto del [&hellip;]<\/p>\n","protected":false},"featured_media":9361,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog-category":[],"class_list":["post-9360","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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