{"id":23346,"date":"2022-11-28T10:33:00","date_gmt":"2022-11-28T09:33:00","guid":{"rendered":"https:\/\/auren.com\/es\/global-blog\/sustainability-a-business-changing-concept\/"},"modified":"2022-11-28T10:33:00","modified_gmt":"2022-11-28T09:33:00","slug":"sustainability-a-business-changing-concept","status":"publish","type":"global-blog","link":"https:\/\/auren.com\/es\/en\/global-blog\/sustainability-a-business-changing-concept\/","title":{"rendered":"Sustainability: a business changing concept"},"content":{"rendered":"<p>Sustainability means satisfying our current needs without compromising future generations\u2019 resources. This concept tries to prove that there are effective ways we can do business and still take care of the environment, reach social justice, and make a profit from it, all at once.<\/p>\n<p>Sustainability is much more than just a word: it is a lifestyle, and companies should consider it while defining their strategic planning.<\/p>\n<p>Business sustainability comes with constant innovation, which in the long run ensures the company&#8217;s longevity.&nbsp; In order to achieve this, companies must seek three interacting dimensions: society, environment, and economy, all to gain sustainable development.<\/p>\n<p>When we include sustainable development in strategic planning, it allows for-profit organizations to increase their incomes while helping the environment and their communities.<\/p>\n<p>Companies could redefine what they understand \u201csuccess\u201d is and take a bigger role in solving social and environmental issues, which usually rely on NGOs.<\/p>\n<p>This is much more than corporate social responsibility; although it is also important, corporate social responsibility is just a part of the concept of sustainability.&nbsp;<\/p>\n<p>It is time for companies to jump into this journey. There is a long way to go before this can be accomplished, but incorporating sustainability in companies&#8217; culture (mission, vision, strategic goals, and business model) is one way to start\u2026<\/p>\n<p><em>Andrea Beltr\u00e1n, socia de Auren Uruguay<\/em><em><\/em><\/p>\n<p><em>beltran.andrea@auren.uy<\/em><\/p>\n<\/p>\n<p><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sustainability is much more than just a word: it is a lifestyle, and companies should consider it while defining their strategic planning.<\/p>\n","protected":false},"featured_media":13725,"template":"","meta":{"_acf_changed":false},"global-blog-category":[],"class_list":["post-23346","global-blog","type-global-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sustainability: a business changing concept - Auren Espa\u00f1a<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/auren.com\/es\/en\/global-blog\/sustainability-a-business-changing-concept\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sustainability: a business changing concept - Auren Espa\u00f1a\" \/>\n<meta property=\"og:description\" content=\"Sustainability is much more than just a word: it is a lifestyle, and companies should consider it while defining their strategic planning.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/auren.com\/es\/en\/global-blog\/sustainability-a-business-changing-concept\/\" \/>\n<meta property=\"og:site_name\" content=\"Auren Espa\u00f1a\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@auren_spain\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/auren.com\/es\/en\/global-blog\/sustainability-a-business-changing-concept\/\",\"url\":\"https:\/\/auren.com\/es\/en\/global-blog\/sustainability-a-business-changing-concept\/\",\"name\":\"Sustainability: a business changing concept - Auren Espa\u00f1a\",\"isPartOf\":{\"@id\":\"https:\/\/auren.com\/es\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/auren.com\/es\/en\/global-blog\/sustainability-a-business-changing-concept\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/auren.com\/es\/en\/global-blog\/sustainability-a-business-changing-concept\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/auren.com\/es\/wp-content\/uploads\/global\/2022\/11\/blog-inter-uruguay-2.jpg\",\"datePublished\":\"2022-11-28T09:33:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/auren.com\/es\/en\/global-blog\/sustainability-a-business-changing-concept\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/auren.com\/es\/en\/global-blog\/sustainability-a-business-changing-concept\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/auren.com\/es\/en\/global-blog\/sustainability-a-business-changing-concept\/#primaryimage\",\"url\":\"https:\/\/auren.com\/es\/wp-content\/uploads\/global\/2022\/11\/blog-inter-uruguay-2.jpg\",\"contentUrl\":\"https:\/\/auren.com\/es\/wp-content\/uploads\/global\/2022\/11\/blog-inter-uruguay-2.jpg\",\"width\":1584,\"height\":1056},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/auren.com\/es\/en\/global-blog\/sustainability-a-business-changing-concept\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/auren.com\/es\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sustainability: a business changing concept\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/auren.com\/es\/en\/#website\",\"url\":\"https:\/\/auren.com\/es\/en\/\",\"name\":\"Auren\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/auren.com\/es\/en\/#organization\"},\"alternateName\":\"Auren\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/auren.com\/es\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/auren.com\/es\/en\/#organization\",\"name\":\"Auren\",\"alternateName\":\"Auren\",\"url\":\"https:\/\/auren.com\/es\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/auren.com\/es\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/auren.com\/es\/wp-content\/uploads\/2025\/01\/cropped-cropped-favicon-Auren.png\",\"contentUrl\":\"https:\/\/auren.com\/es\/wp-content\/uploads\/2025\/01\/cropped-cropped-favicon-Auren.png\",\"width\":512,\"height\":512,\"caption\":\"Auren\"},\"image\":{\"@id\":\"https:\/\/auren.com\/es\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/auren_spain\",\"https:\/\/www.linkedin.com\/company\/aurenspainserviciosprofesionales\",\"https:\/\/www.youtube.com\/@AurenEsp\",\"https:\/\/www.instagram.com\/auren_spain\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sustainability: a business changing concept - Auren Espa\u00f1a","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/auren.com\/es\/en\/global-blog\/sustainability-a-business-changing-concept\/","og_locale":"en_US","og_type":"article","og_title":"Sustainability: a business changing concept - Auren Espa\u00f1a","og_description":"Sustainability is much more than just a word: it is a lifestyle, and companies should consider it while defining their strategic planning.","og_url":"https:\/\/auren.com\/es\/en\/global-blog\/sustainability-a-business-changing-concept\/","og_site_name":"Auren Espa\u00f1a","twitter_card":"summary_large_image","twitter_site":"@auren_spain","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/auren.com\/es\/en\/global-blog\/sustainability-a-business-changing-concept\/","url":"https:\/\/auren.com\/es\/en\/global-blog\/sustainability-a-business-changing-concept\/","name":"Sustainability: a business changing concept - Auren Espa\u00f1a","isPartOf":{"@id":"https:\/\/auren.com\/es\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/auren.com\/es\/en\/global-blog\/sustainability-a-business-changing-concept\/#primaryimage"},"image":{"@id":"https:\/\/auren.com\/es\/en\/global-blog\/sustainability-a-business-changing-concept\/#primaryimage"},"thumbnailUrl":"https:\/\/auren.com\/es\/wp-content\/uploads\/global\/2022\/11\/blog-inter-uruguay-2.jpg","datePublished":"2022-11-28T09:33:00+00:00","breadcrumb":{"@id":"https:\/\/auren.com\/es\/en\/global-blog\/sustainability-a-business-changing-concept\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/auren.com\/es\/en\/global-blog\/sustainability-a-business-changing-concept\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/auren.com\/es\/en\/global-blog\/sustainability-a-business-changing-concept\/#primaryimage","url":"https:\/\/auren.com\/es\/wp-content\/uploads\/global\/2022\/11\/blog-inter-uruguay-2.jpg","contentUrl":"https:\/\/auren.com\/es\/wp-content\/uploads\/global\/2022\/11\/blog-inter-uruguay-2.jpg","width":1584,"height":1056},{"@type":"BreadcrumbList","@id":"https:\/\/auren.com\/es\/en\/global-blog\/sustainability-a-business-changing-concept\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/auren.com\/es\/en\/"},{"@type":"ListItem","position":2,"name":"Sustainability: a business changing concept"}]},{"@type":"WebSite","@id":"https:\/\/auren.com\/es\/en\/#website","url":"https:\/\/auren.com\/es\/en\/","name":"Auren","description":"","publisher":{"@id":"https:\/\/auren.com\/es\/en\/#organization"},"alternateName":"Auren","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/auren.com\/es\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/auren.com\/es\/en\/#organization","name":"Auren","alternateName":"Auren","url":"https:\/\/auren.com\/es\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/auren.com\/es\/en\/#\/schema\/logo\/image\/","url":"https:\/\/auren.com\/es\/wp-content\/uploads\/2025\/01\/cropped-cropped-favicon-Auren.png","contentUrl":"https:\/\/auren.com\/es\/wp-content\/uploads\/2025\/01\/cropped-cropped-favicon-Auren.png","width":512,"height":512,"caption":"Auren"},"image":{"@id":"https:\/\/auren.com\/es\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/auren_spain","https:\/\/www.linkedin.com\/company\/aurenspainserviciosprofesionales","https:\/\/www.youtube.com\/@AurenEsp","https:\/\/www.instagram.com\/auren_spain"]}]}},"_links":{"self":[{"href":"https:\/\/auren.com\/es\/en\/wp-json\/wp\/v2\/global-blog\/23346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/auren.com\/es\/en\/wp-json\/wp\/v2\/global-blog"}],"about":[{"href":"https:\/\/auren.com\/es\/en\/wp-json\/wp\/v2\/types\/global-blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/auren.com\/es\/en\/wp-json\/wp\/v2\/media\/13725"}],"wp:attachment":[{"href":"https:\/\/auren.com\/es\/en\/wp-json\/wp\/v2\/media?parent=23346"}],"wp:term":[{"taxonomy":"global-blog-category","embeddable":true,"href":"https:\/\/auren.com\/es\/en\/wp-json\/wp\/v2\/global-blog-category?post=23346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}