{"id":38164,"date":"2026-06-02T20:06:44","date_gmt":"2026-06-02T18:06:44","guid":{"rendered":"https:\/\/auren.com\/es\/?post_type=event&#038;p=38164"},"modified":"2026-06-09T10:24:36","modified_gmt":"2026-06-09T08:24:36","slug":"reputacion-digital-corporativa-en-la-era-de-la-ia","status":"publish","type":"event","link":"https:\/\/auren.com\/es\/eventos\/reputacion-digital-corporativa-en-la-era-de-la-ia\/","title":{"rendered":"Reputaci\u00f3n digital corporativa en la era de la IA"},"content":{"rendered":"\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Una sesi\u00f3n pr\u00e1ctica articulada sobre tres enfoques complementarios:<br>\u00a0<br>Comunicaci\u00f3n \u2014 Prodigioso Volc\u00e1n: c\u00f3mo gestionar la identidad corporativa en un entorno saturado de desinformaci\u00f3n, deepfakes y contenido sint\u00e9tico.<br>\u00a0<br>Derecho \u2014 AUREN Legal: marco regulatorio actual para la defensa de la reputaci\u00f3n (DSA, derechos de imagen, honor e intimidad, derecho al olvido, respuesta ante deepfakes y suplantaciones).<br>\u00a0<br>Tecnolog\u00eda \u2014 Repscan: herramientas para detectar, eliminar y desindexar contenidos lesivos, y protecci\u00f3n reputacional de directivos.<br>\u00a0<br>Dirigida a responsables de Comunicaci\u00f3n, Asuntos Corporativos, Legal y Compliance.<br>\u00a0<br><strong>09.30 a 09.40h Bienvenida y apertura institucional<br><\/strong><br><strong>Pilar S\u00e1nchez-Bleda,<\/strong>\u00a0Socia de AUREN Legal y Directora del \u00c1rea Media &amp; Tech de Auren.<br><br>Presentaci\u00f3n de la jornada y de los tres enfoques \u2014comunicativo, jur\u00eddico y tecnol\u00f3gico\u2014 que articulan el debate sobre la gesti\u00f3n de la reputaci\u00f3n digital corporativa en un ecosistema saturado de contenido sint\u00e9tico.<br><br><br><strong>09.40 a 10.00h La gesti\u00f3n de la reputaci\u00f3n online corporativa en la era de la IA<\/strong><br><br><strong>Prodigioso Volc\u00e1n.<\/strong><br>C\u00f3mo comunicar, controlar y proyectar la identidad y el mensaje corporativo en un entorno dominado por deepfakes, contenido sint\u00e9tico y narrativas amplificadas por IA generativa. Claves de comunicaci\u00f3n clara y de an\u00e1lisis del impacto de la desinformaci\u00f3n en el \u00e1mbito corporativo.<br><br><br><strong>10.00 a 10.20h De la protecci\u00f3n a la acci\u00f3n: el nuevo marco regulatorio para la defensa de la reputaci\u00f3n en la era digital<\/strong><br><br><strong>Carlos Rivadulla Oliva,\u00a0<\/strong>Socio de Auren Legal (IP, Tecnolog\u00eda y Privacidad).<br><br>Derechos de imagen, honor e intimidad; DSA y responsabilidad de plataformas; derecho al olvido; acciones frente a deepfakes y suplantaciones; y protocolos jur\u00eddicos de respuesta ante crisis reputacionales.<br><br><br><strong>10.20 a 10.40h Herramientas tecnol\u00f3gicas para la eliminaci\u00f3n y desindexaci\u00f3n de contenidos ilegales o negativos<\/strong><br><br><strong>Josep Coll,\u00a0<\/strong>Cofundador y Presidente de Repscan.<br><br>Soluciones operativas para detectar, monitorizar y eliminar contenido lesivo: fake news, v\u00eddeos, rese\u00f1as falsas, datos personales, perfiles fraudulentos y campa\u00f1as de descr\u00e9dito. Presentaci\u00f3n de Repscan Care, el servicio dirigido a la protecci\u00f3n reputacional de CEOs, directivos y miembros de consejos de administraci\u00f3n.<br><br><br><strong>10.40 a 11.00h Coloquio y preguntas<\/strong><br><br><strong>11.00h Networking<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"featured_media":38351,"template":"","meta":{"_acf_changed":false,"footnotes":""},"event-category":[28],"class_list":["post-38164","event","type-event","status-publish","has-post-thumbnail","hentry","event-category-in-person"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reputaci\u00f3n digital corporativa en la era de la IA<\/title>\n<meta name=\"description\" content=\"Tendencias que avanzan y brechas que resisten\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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