{"id":4934,"date":"2019-12-01T09:28:00","date_gmt":"2019-12-01T08:28:00","guid":{"rendered":"https:\/\/auren.com\/il\/blog\/%d7%90%d7%9e%d7%99%d7%a8-%d7%9b%d7%94%d7%a0%d7%99\/"},"modified":"2019-12-01T09:28:00","modified_gmt":"2019-12-01T08:28:00","slug":"%d7%90%d7%9e%d7%99%d7%a8-%d7%9b%d7%94%d7%a0%d7%99","status":"publish","type":"blog","link":"https:\/\/auren.com\/il\/he\/blog\/%d7%90%d7%9e%d7%99%d7%a8-%d7%9b%d7%94%d7%a0%d7%99\/","title":{"rendered":"\u05d0\u05de\u05d9\u05e8 \u05db\u05d4\u05e0\u05d9"},"content":{"rendered":"

\u05d0\u05de\u05d9\u05e8 \u05db\u05d4\u05e0\u05d9, \u05e9\u05d5\u05ea\u05e3 \u05de\u05e0\u05d4\u05dc \u05de\u05d7\u05dc\u05e7\u05ea \u05d4\u05d9\u05d5\u05e2\u05e6\u05d9\u05dd \u05d1\u05e4\u05d9\u05e8\u05de\u05ea \u05d4\u05d9\u05d9\u05e2\u05d5\u05e5 \u05d4\u05d1\u05d9\u05e0\u05dc\u05d0\u05d5\u05de\u05d9\u05ea AUREN<\/span><\/strong><\/a>. \u05d4\u05e4\u05d9\u05e8\u05de\u05d4 \u05de\u05d3\u05d5\u05e8\u05d2\u05ea \u05d1\u05d9\u05df 20 \u05d4\u05e4\u05d9\u05e8\u05de\u05d5\u05ea \u05d4\u05de\u05d5\u05d1\u05d9\u05dc\u05d5\u05ea \u05d1\u05e2\u05d5\u05dc\u05dd (IFAC Forum of Firm<\/span><\/a>). \u05d0\u05d5\u05e8\u05d9\u05d9\u05df \u05d9\u05e9\u05e8\u05d0\u05dc \u05d4\u05d9\u05e0\u05d4 \u05d7\u05dc\u05e7 \u05de\u05e8\u05e9\u05ea \u05d4\u05de\u05d5\u05de\u05d7\u05d9\u05dd \u05d4\u05d1\u05d9\u05e0\u05dc\u05d0\u05d5\u05de\u05d9\u05ea ANTEA<\/strong><\/a><\/span>, \u05d1\u05e2\u05dc\u05ea \u05e4\u05e8\u05d9\u05e1\u05d4 \u05e2\u05d5\u05dc\u05de\u05d9\u05ea \u05d1\u05d9\u05d5\u05ea\u05e8 \u05de-70 \u05de\u05d3\u05d9\u05e0\u05d5\u05ea \u05d5\u05e2\u05dd \u05dc\u05de\u05e2\u05dc\u05d4 \u05de-300 \u05e1\u05e0\u05d9\u05e4\u05d9\u05dd \u05d1\u05de\u05d2\u05d5\u05d5\u05df \u05d9\u05e2\u05d3\u05d9\u05dd \u05d1\u05e2\u05d5\u05dc\u05dd. \u05d1\u05de\u05e1\u05d2\u05e8\u05ea \u05ea\u05e4\u05e7\u05d9\u05d3\u05d5, \u05d0\u05de\u05d9\u05e8 \u05de\u05d5\u05d1\u05d9\u05dc \u05d0\u05ea \u05ea\u05d7\u05d5\u05dd \u05d4\u05d9\u05d5\u05e2\u05e6\u05d9\u05dd \u05d4\u05e2\u05e1\u05e7\u05d9\u05d9\u05dd \u05e9\u05dc \u05e4\u05d9\u05e8\u05de\u05ea \u05d0\u05d5\u05e8\u05d9\u05d9\u05df \u05d9\u05e9\u05e8\u05d0\u05dc.     <\/p>\n

\u05e4\u05e2\u05d9\u05dc\u05d5\u05ea \u05d4\u05e8\u05e9\u05ea \u05d1\u05d9\u05e9\u05e8\u05d0\u05dc \u05de\u05ea\u05d1\u05e6\u05e2\u05ea \u05de\u05e9\u05e0\u05d9 \u05de\u05e8\u05db\u05d6\u05d9\u05dd \u05e2\u05d9\u05e7\u05e8\u05d9\u05d9\u05dd: \u05ea\u05dc-\u05d0\u05d1\u05d9\u05d1 \u05d5\u05d9\u05e8\u05d5\u05e9\u05dc\u05d9\u05dd. \u05d4\u05e4\u05d9\u05e8\u05de\u05d4 \u05de\u05ea\u05de\u05e7\u05d3\u05ea \u05d1\u05d4\u05e6\u05de\u05d7\u05ea \u05e2\u05e1\u05e7\u05d9\u05dd \u05d5\u05d1\u05dc\u05d9\u05d5\u05d5\u05d9 \u05e2\u05e1\u05e7\u05d9 \u05de\u05e7\u05d9\u05e3 \u05d4\u05db\u05d5\u05dc\u05dc \u05d1\u05d9\u05df \u05d4\u05d9\u05ea\u05e8 \u05e4\u05d9\u05ea\u05d5\u05d7 \u05e2\u05e1\u05e7\u05d9, \u05d8\u05db\u05e0\u05d5\u05dc\u05d5\u05d2\u05d9, \u05e9\u05d9\u05d5\u05d5\u05e7\u05d9, \u05e4\u05d9\u05e0\u05e0\u05e1\u05d9\u05dd, \u05d7\u05e9\u05d1\u05d5\u05e0\u05d0\u05d5\u05ea \u05d5\u05de\u05d9\u05e1\u05d5\u05d9 \u05d1\u05d9\u05e0\u05dc\u05d0\u05d5\u05de\u05d9. <\/p>\n

\u05d0\u05de\u05d9\u05e8 \u05e4\u05d9\u05ea\u05d7 \u05ea\u05e4\u05d9\u05e1\u05d4 \u05e2\u05e1\u05e7\u05d9\u05ea \u05d9\u05d9\u05d7\u05d5\u05d3\u05d9\u05ea \u05d4\u05de\u05d1\u05d9\u05d0\u05d4 \u05de\u05d1\u05d8 \u05d0\u05d7\u05e8 \u05e2\u05dc \u05d4\u05d3\u05e8\u05da \u05d1\u05d4 \u05d0\u05e0\u05d5 \u05d9\u05d5\u05e6\u05e8\u05d9\u05dd \u05e2\u05e1\u05e7\u05d9\u05dd \u05e8\u05d9\u05d5\u05d5\u05d7\u05d9\u05dd \u05dc\u05d0\u05d5\u05e8\u05da \u05d6\u05de\u05df, Beyond Selling: The VSO Way”<\/strong>“<\/strong>. \u05d4\u05e9\u05d9\u05d8\u05d4 \u05de\u05de\u05e7\u05d3\u05ea \u05d0\u05ea \u05db\u05dc \u05d4\u05de\u05e9\u05d0\u05d1\u05d9\u05dd: \u05d4\u05d0\u05e0\u05d5\u05e9\u05d9, \u05e0\u05d9\u05d4\u05d5\u05dc\u05d9, \u05e4\u05d9\u05ea\u05d5\u05d7\u05d9 \u05d5\u05de\u05db\u05d9\u05e8\u05ea\u05d9 \u05e2\u05dc-\u05de\u05e0\u05ea \u05dc\u05d4\u05d2\u05d3\u05d9\u05dc \u05d0\u05ea \u05d4\u05e2\u05e8\u05da \u05d4\u05e0\u05ea\u05e4\u05e1 \u05e2\u05d1\u05d5\u05e8 \u05d4\u05dc\u05e7\u05d5\u05d7 \u05d1\u05db\u05d3\u05d9 \u05dc\u05d9\u05d9\u05e6\u05e8 \u05dc\u05d5, \u05dc\u05dc\u05e7\u05d5\u05d7 \u05e9\u05dc \u05d4\u05d0\u05e8\u05d2\u05d5\u05df, \u05d9\u05d5\u05ea\u05e8 \u05e2\u05e1\u05e7\u05d9\u05dd \u05d0\u05dc \u05de\u05d5\u05dc \u05d4\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05e9\u05dc\u05d5 \u05db\u05da \u05e9\u05d4\u05dc\u05e7\u05d5\u05d7 \u05d9\u05d4\u05d9\u05d4 \u05de\u05d5\u05db\u05df \u05dc\u05e8\u05db\u05d5\u05e9 \u05d9\u05d5\u05ea\u05e8, \u05d1\u05de\u05d7\u05d9\u05e8 \u05d4\u05e0\u05d3\u05e8\u05e9 \u05d5\u05e2\u05db\u05e9\u05d9\u05d5.<\/p>\n

\u05d1\u05ea\u05e7\u05d5\u05e4\u05d4 \u05e9\u05e7\u05d3\u05de\u05d4 \u05dc\u05d4\u05e6\u05d8\u05e8\u05e4\u05d5\u05ea\u05d5 \u05e9\u05dc \u05d0\u05de\u05d9\u05e8 \u05dc\u05e4\u05d9\u05e8\u05de\u05ea \u05d0\u05d5\u05e8\u05d9\u05d9\u05df \u05d9\u05e9\u05e8\u05d0\u05dc, \u05d0\u05de\u05d9\u05e8 \u05e4\u05e2\u05dc \u05d1\u05ea\u05d7\u05d5\u05de\u05d9 \u05d4\u05d9\u05d9\u05e2\u05d5\u05e5 \u05d4\u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9 \u05d5\u05d4\u05de\u05db\u05d9\u05e8\u05ea\u05d9 \u05d3\u05e8\u05da \u05d9\u05d9\u05e9\u05d5\u05dd \u05e9\u05d9\u05d8\u05ea VSO \u05d1\u05de\u05d2\u05d5\u05d5\u05df \u05d7\u05d1\u05e8\u05d5\u05ea \u05d1\u05d9\u05e0\u05d5\u05e0\u05d9\u05d5\u05ea \u05d5\u05d2\u05d3\u05d5\u05dc\u05d5\u05ea \u05d5\u05db\u05df \u05e2\u05e1\u05e7 \u05d1\u05e4\u05d9\u05ea\u05d5\u05d7 \u05e2\u05e1\u05e7\u05d9 \u05d1\u05d9\u05e0\u05dc\u05d0\u05d5\u05de\u05d9.<\/p>\n

\u05db\u05d9\u05d5\u05dd \u05d0\u05de\u05d9\u05e8 \u05de\u05e8\u05e6\u05d4 \u05d1\u05ea\u05d7\u05d5\u05de\u05d9 \u05d4\u05e2\u05e1\u05e7\u05d9\u05dd \u05d1”\u05de\u05db\u05dc\u05dc\u05d4 \u05d4\u05d0\u05e7\u05d3\u05de\u05d9\u05ea \u05e0\u05ea\u05e0\u05d9\u05d4” \u05d1\u05e4\u05e7\u05d5\u05dc\u05d8\u05d4 \u05dc\u05de\u05e0\u05d4\u05dc \u05e2\u05e1\u05e7\u05d9\u05dd.<\/p>\n

\u05d4\u05e9\u05db\u05dc\u05d4 \u05d5\u05ea\u05d0\u05e8\u05d9\u05dd:<\/strong><\/span><\/h3>\n

\u05ea\u05d5\u05d0\u05e8 \u05e9\u05e0\u05d9 <\/strong>(<\/strong>MBA<\/strong>)<\/strong> \u05d1\u05d4\u05ea\u05de\u05d7\u05d5\u05ea \u05d1\u05e9\u05d9\u05d5\u05d5\u05e7,<\/strong> \u05d0\u05d5\u05e0\u05d9\u05d1\u05e8\u05e1\u05d9\u05d8\u05ea \u05de\u05e0\u05e6’\u05e1\u05d8\u05e8.<\/p>\n

\u05ea\u05d5\u05d0\u05e8 \u05e8\u05d0\u05e9\u05d5\u05df <\/strong>(<\/strong>BA<\/strong>)<\/strong> \u05d1\u05db\u05dc\u05db\u05dc\u05d4 \u05d5\u05de\u05d3\u05e2\u05d9 \u05d4\u05de\u05d3\u05d9\u05e0\u05d4,<\/strong> \u05d0\u05d5\u05e0\u05d9\u05d1\u05e8\u05e1\u05d9\u05d8\u05ea \u05d1\u05e8 \u05d0\u05d9\u05dc\u05df.<\/p>\n

\u05d4\u05e0\u05d3\u05e1\u05d0\u05d9 \u05de\u05d7\u05e9\u05d1\u05d9\u05dd,<\/strong> \u05d0\u05d5\u05e8\u05d8 \u05e1\u05d9\u05e0\u05d2\u05d0\u05dc\u05d5\u05d1\u05e1\u05e7\u05d9.<\/p>\n

\u05dc\u05d9\u05de\u05d5\u05d3\u05d9 \u05ea\u05e2\u05d5\u05d3\u05d4:<\/strong><\/span><\/h3>\n

\u05d4\u05e1\u05de\u05db\u05ea \u05e9\u05d2\u05e8\u05d9\u05e8 \u05dc\u05d9\u05e6\u05d9\u05e8\u05ea \u05e9\u05d9\u05e0\u05d5\u05d9, <\/strong>\u05e7\u05e4\u05d9\u05d8\u05dc\u05d9\u05d6\u05dd \u05e7\u05e9\u05d5\u05d1 \u05d9\u05e9\u05e8\u05d0\u05dc.<\/p>\n

\u05de\u05d0\u05de\u05df \u05de\u05d5\u05e1\u05de\u05da,<\/strong> ICA \u05d4\u05d0\u05d9\u05d2\u05d5\u05d3 \u05d4\u05d9\u05e9\u05e8\u05d0\u05dc\u05d9 \u05dc\u05d0\u05d9\u05de\u05d5\u05df.<\/p>\n

\u05e7\u05d5\u05e8\u05e1 \u05de\u05e0\u05d4\u05dc\u05d9 \u05e2\u05e0”\u05d0,<\/strong> \u05d0\u05d5\u05e0\u05d9\u05d1\u05e8\u05e1\u05d9\u05d8\u05ea \u05d1\u05e8-\u05d0\u05d9\u05dc\u05df.<\/p>\n

\u05d4\u05e8\u05e6\u05d0\u05d5\u05ea:<\/strong><\/span><\/h3>\n

\u05de\u05e8\u05e6\u05d4 \u05d1\u05d0\u05e7\u05d3\u05de\u05d9\u05d4, \u05de\u05db\u05dc\u05dc\u05d4 \u05d0\u05e7\u05d3\u05de\u05d9\u05ea \u05e0\u05ea\u05e0\u05d9\u05d4 \u05d5\u05db\u05df \u05d4\u05e8\u05e6\u05d4 \u05d1\u05de\u05e1\u05e4\u05e8 \u05db\u05e0\u05e1\u05d9\u05dd \u05d0\u05e7\u05d3\u05de\u05d9\u05d9\u05dd \u05d1\u05d0\u05d9\u05e8\u05d5\u05e4\u05d4.<\/p>\n

\u05de\u05e8\u05e6\u05d4 \u05d1\u05d9\u05e0\u05dc\u05d0\u05d5\u05de\u05d9 \u05d1\u05ea\u05d7\u05d5\u05de\u05d9 \u05d4\u05e2\u05e1\u05e7\u05d9\u05dd.<\/p>\n

\u05de\u05e8\u05e6\u05d4 \u05d1\u05e4\u05e8\u05d5\u05d9\u05e7\u05d8 “\u05dc\u05e6\u05d0\u05ea \u05de\u05d4\u05e7\u05d5\u05e4\u05e1\u05d4”.<\/p>\n

\"\"\u05dc\u05d9\u05e6\u05d9\u05e8\u05ea \u05e7\u05e9\u05e8 \u05e2\u05dd \u05d0\u05de\u05d9\u05e8<\/strong><\/a><\/span><\/p>\n

\"\"\u05dc\u05e4\u05e8\u05d5\u05e4\u05d9\u05dc \u05e9\u05dc \u05d0\u05de\u05d9\u05e8 \u05db\u05d4\u05e0\u05d9<\/span><\/strong><\/a><\/p>\n

\"\"\u05d4\u05e6\u05d5\u05d5\u05ea \u05e9\u05dc AUREN <\/span><\/strong><\/a><\/p>\n

\n

\u05de\u05d0\u05de\u05e8\u05d9\u05dd:<\/strong><\/h3>\n

\u05d0\u05d9\u05da \u05de\u05d9\u05d9\u05e6\u05e8\u05d9\u05dd \u05d9\u05ea\u05e8\u05d5\u05df \u05ea\u05d7\u05e8\u05d5\u05ea\u05d9 \u05e9\u05de\u05e2\u05e4\u05d9\u05dc \u05e2\u05dc \u05d4\u05de\u05ea\u05d7\u05e8\u05d9\u05dd \u05e2\u05dc \u05e4\u05d9 \u05e9\u05d9\u05d8\u05ea \u05d4VSO-<\/a><\/p>\n

\u05e9\u05d9\u05d8\u05ea VSO \u05d5\u05de\u05d3\u05e2\u05d9 \u05d4\u05d7\u05d9\u05d9\u05dd<\/a><\/p>\n

\u05d7\u05d3\u05e9\u05e0\u05d5\u05ea \u05db\u05de\u05e0\u05d5\u05e3 \u05dc\u05e6\u05de\u05d9\u05d7\u05d4 \u05e2\u05e1\u05e7\u05d9\u05ea<\/a><\/p>\n

\u05d4\u05d8\u05d1\u05d5\u05ea \u05de\u05e1 \u05dc\u05d9\u05d9\u05e6\u05d5\u05d0 \u05d1\u05ea\u05e2\u05e9\u05d9\u05d9\u05d4<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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