The value that Audit services bring to companies is clear to us. With the highest standards of independence, quality and rigor in the review of annual accounts, we not only improve the quality of operational and financial information, but also help anticipate and manage risks and opportunities for our clients.
However, this added value is often not correctly perceived, and auditing is considered only as an obligation. If it is true that there are legal constraints regarding the advertising of audit services, it is also true that, traditionally, communication skills are poorly developed in audit teams.
The profession has been more focused on developing technical skills and not so much on explaining or valuing the results of your work. At Auren, we are changing this paradigm. We believe that, due to their proximity to client teams, our audit teams are the best positioned to be ambassadors for our company and increase the perception of the value created by our work. Instead of only communicating the collecting and compiling of information, we want to communicate our ability to create new solutions.
How are we contributing to this change? At Auren, audit teams are trained in the following communication skills:
With this coordinated training effort, we contribute to creating better relationships with our customers and identify new opportunities for growth in the market, while valuing the contribution of the entire sector to the development of the global economy.
Tânia Areias, Marketing & Communication Auren Portugal