Market research involves compiling and analysing information
in detail, which helps with decision-taking in order to improve or render
competitive a service or product, determine possible features of success or
failure, define objectives and strategies promoting development and innovation;
all through knowledge of the perceptions that people create based on various
contextual situations. This helps us to get to know current and even potential
clients, describing the size of the real market, which may be of interest or be
affected by our product or service. In short, as Wernher von Braun, a German
aerospace engineer, said: "Research is what I do when I don’t know what
At Auren, we have competitive experience in all
current research platforms (Face-to-Face, via telephone, via the Internet). Whether
it is through Qualitative or Quantitative Research, we manage to understand the
market and develop the best strategies jointly with our clients in order to
foster ongoing improvement.
Our services include:
Furthermore, we carry out special studies in the
This study consists of a series of surveys, interviews and group
dynamics applied to personnel in order to obtain the true perception that
employees have of the organisation.
In positioning, what is important is not what you believe your brand or product
to be, but what your clients believe it to be. This is why it is important to
carry out these types of studies. On using the Brand Equity model developed by actuaries and marketing specialists
in the area, we obtain a clear view of exactly where your brand lies, and its
strengths and weaknesses compared to the competition.
PSM attempts to capture the extent to which a product has an inherent value
denoted by price. This is a very useful tool for defining fair prices considering
client perception. Through this analysis, you can be certain of the
fair market price for consumers.
The crucial stage for tests to be of great use is the establishment of
key limits or parameters and benchmarks. Tests of this nature seek to establish
whether consumers understand the product, and whether they like its overall
qualities, from its presentation to its function or taste.
It is important for companies to invest in client knowledge, in the needs
and problems they face, in order to grow and maintain their loyalty. A
satisfied client will no doubt recommend your services, attracting new business
possibilities, which will of course strengthen the growth of your company and will
therefore consolidate the scope of the necessary objectives.
Defining the habits of use of a product or service is essential in order
to be able to develop a market and therefore for the design of new products. These
types of studies allow us to establish objectives and goals based on market information
and not only internal information; consumption habits can provide us with
important areas of opportunity, displaying new trends, purchasing places,
possibilities of product extension, or the combination or replacement of
Public opinion is normally used in political marketing in order to
implement strategic and tactical actions throughout a political campaign,
whether electoral or institutional, in order to influence citizen behaviour and
attitudes in favour of certain ideas, programmes and people.
In order to complete a profile, it is important to position it within a
segment or group for which consideration must be taken of socio-demographic variables,
tastes or areas of interest, behaviour, habits, beliefs, etc. These types of studies
represent a competitive advantage, as they focus efforts on specific markets
instead of covering a whole, turning us into strategists and providing us with
the tools needed in order to start to act.
Efforts for measuring advertising may be applied before, during and
after a campaign. It is possible to define the impact, recognition or recall of
it, effects or perceptions created, etc.
Then let’s talk. Call us, write us an e-mail or make an appointment.