{"id":105052,"date":"2016-10-31T11:39:37","date_gmt":"2016-10-31T10:39:37","guid":{"rendered":"https:\/\/auren.com\/nl\/global-blog\/the-importance-of-the-cash-flow-and-its-correct-management\/"},"modified":"2016-10-31T11:39:37","modified_gmt":"2016-10-31T10:39:37","slug":"the-importance-of-the-cash-flow-and-its-correct-management","status":"publish","type":"global-blog","link":"https:\/\/auren.com\/nl\/en\/global-blog\/the-importance-of-the-cash-flow-and-its-correct-management\/","title":{"rendered":"THE IMPORTANCE OF THE CASH FLOW, AND ITS CORRECT MANAGEMENT"},"content":{"rendered":"<p>It would be hard to imagine a small and mid-size business which had never suffer from cash-flow shortage. One can even say that it can be business owner&#8217;s big \u201cenemy\u201d.<\/p>\n<p>Recurring to credit, or even adopting a more complex solution like raising capital, can work in short term, but it won&#8217;t resolve cash-flow problems by itself. <\/p>\n<p>Growth sales can even increase the cash-flow problem. That&#8217;s why a sometimes delicate balance between growth and cash-flow much be achieve in order to keep business afloat and healthy.<\/p>\n<p>So, what can one do in order to improve the cash-flow management?<\/p>\n<p>Here are three steps one can take:<\/p>\n<p><strong><u>Improve the collecting of receivables<\/u><\/strong>\u2013 This seems the most obvious solution, but its application it&#8217;s far from being an easy one. One must always remembers that on the other side is also a business to run, and it might want to delay payments in order to improve its own cash-flow. <\/p>\n<p>A Balance between both parties must be achieved. <\/p>\n<p>Offering discounts as a front or fast payment might be a possibility in times of stress, but that should be a onetime offer. Otherwise the client might come back for more, and a business available for discount is never a good label. <\/p>\n<p><u>Increase sales<\/u> \u2013 Easy to say than done, increase sales are most of the times a taught task in the competitive environment most business operate. Furthermore it might just increase ones accounts receivables and not improve the cash-flow, if these sales are done on credit.<\/p>\n<p>One&#8217;s purpose should be to increase sales on existing products, ones who have a good margin, in order to keep tight the costs of sales, and if possible the sales effort should be on the already existing clients.<\/p>\n<p><strong><u>Tightening credit requirements<\/u><\/strong>\u2013 Most of the times its results are delayed in time. A proper diligence beforehand to the acceptance of each customer will have a long impact on the cash-flow statement. Clients, most of the times, do have several suppliers, so a check reference it&#8217;s a valid and sometimes affordable tool. Getting a credit agency report is also valid. <\/p>\n<p>In conclusion, when a company&#8217;s cash-flow is strong and healthy, it can itself committee to its stakeholders in a proper way, and create added value to all.<\/p>\n<p>One should also make sure that sufficient cash is available for investment when necessary. <\/p>\n<p> <strong>Rui Carrilho, Auren Portugal<\/strong><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It would be hard to imagine a small and mid-size business which had never suffer from cash-flow shortage. One can even say that it can be business owner&#8217;s big \u201cenemy\u201d. Recurring to credit, or even adopting a more complex solution like raising capital, can work in short term, but it won&#8217;t resolve cash-flow problems by itself.<\/p>\n","protected":false},"featured_media":12209,"template":"","meta":{"_acf_changed":false,"_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":""},"global-blog-category":[],"class_list":["post-105052","global-blog","type-global-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>THE IMPORTANCE OF THE CASH FLOW, AND ITS CORRECT MANAGEMENT - Auren Netherlands<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/auren.com\/nl\/en\/global-blog\/the-importance-of-the-cash-flow-and-its-correct-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THE IMPORTANCE OF THE CASH FLOW, AND ITS CORRECT MANAGEMENT - Auren Netherlands\" \/>\n<meta property=\"og:description\" content=\"It would be hard to imagine a small and mid-size business which had never suffer from cash-flow shortage. 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