{"id":11455,"date":"2014-04-25T10:35:00","date_gmt":"2014-04-25T08:35:00","guid":{"rendered":"https:\/\/auren.com\/uy\/new\/169-control-para-aumentar-la-rentabilidad\/"},"modified":"2014-04-25T10:35:00","modified_gmt":"2014-04-25T08:35:00","slug":"169-control-para-aumentar-la-rentabilidad","status":"publish","type":"new","link":"https:\/\/auren.com\/uy\/noticias\/169-control-para-aumentar-la-rentabilidad\/","title":{"rendered":"169- CONTROL PARA AUMENTAR LA RENTABILIDAD"},"content":{"rendered":"<p class=\"has-text-align-justify\">Todas las empresas, con independencia de su tama\u00f1o o su giro, se preocupan por mantener cierto nivel de rentabilidad o aumentarlo. La realidad es que todos quieren&nbsp; ganar m\u00e1s.<\/p>\n<p class=\"has-text-align-justify\">En principio se puede creer que hay dos formas de alcanzar dicho objetivo: aumentar los ingresos (aumentar las ventas o los precios) y disminuir los gastos. Si bien esto es cierto, no siempre es f\u00e1cil. Hay elementos que vienen dados por el mercado donde se act\u00faa que no se pueden modificar. Sin embargo, hay un tercer mecanismo para incrementar la rentabilidad de una empresa: actuar sobre sus controles.<\/p>\n<p class=\"has-text-align-justify\">En nuestro pa\u00eds existe una gran cantidad de empresas \u2013 peque\u00f1as y medianas \u2013 caracterizadas por la ausencia de controles, basadas en \u201cla confianza\u201d, aunque esto no es una caracter\u00edstica exclusiva de esas empresas.<\/p>\n<p class=\"has-text-align-justify\">\u00bfQu\u00e9 sucede en esas empresas? A voluntad \u2013 o no &#8211; de uno o alguno de sus miembros se producen hechos que la perjudican econ\u00f3micamente; muchos de los cuales se podr\u00edan haber evitado si la empresa contara con los controles adecuados.<\/p>\n<p class=\"has-text-align-justify\">\u00bfCu\u00e1les son estos hechos?: productos que salen de la empresa sin representar ventas para la empresa, ventas que no son cobradas por la empresa (menos ingresos), gastos que no son necesarios para la operativa, salidas de fondos para gastos no vinculados a la empresa (m\u00e1s gastos).<\/p>\n<p class=\"has-text-align-justify\">As\u00ed se cumple la ecuaci\u00f3n:<\/p>\n<p class=\"has-text-align-center\">+ gastos \u2013 ingresos = &#8211; rentabilidad<\/p>\n<p class=\"has-text-align-justify\">Entonces, las empresas necesitan tomar conciencia que el \u201cgasto\u201d necesario para implementar controles eficaces y eficientes, no es un gasto sino una inversi\u00f3n, que le permitir\u00e1 ganar m\u00e1s dinero.<\/p>\n<p class=\"has-text-align-justify\">Para determinar cu\u00e1les son los controles necesarios e implementarlos, las empresas podr\u00e1n hacerlo con personal interno o tercerizando el servicio.<\/p>\n<p class=\"has-text-align-justify\">\u00bfPero esto es suficiente? No. Adem\u00e1s de determinar e implementar los controles, se deben desarrollar procedimientos adecuados que aseguren el adecuado funcionamiento de los controles y el cumplimiento de sus objetivos.<\/p>\n<p class=\"has-text-align-justify\">As\u00ed las empresas ver\u00e1n el cumplimiento de la ecuaci\u00f3n:<\/p>\n<p class=\"has-text-align-center\"><strong>+ controles = + rentabilidad<\/strong><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Todas las empresas, con independencia de su tama\u00f1o o su giro, se preocupan por mantener cierto nivel de rentabilidad o aumentarlo. La realidad es que todos quieren&nbsp; ganar m\u00e1s. En [&hellip;]<\/p>\n","protected":false},"featured_media":11456,"template":"","meta":{"_acf_changed":false,"footnotes":""},"new-category":[],"class_list":["post-11455","new","type-new","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>169- CONTROL PARA AUMENTAR LA RENTABILIDAD - Auren Uruguay<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/auren.com\/uy\/noticias\/169-control-para-aumentar-la-rentabilidad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"169- CONTROL PARA AUMENTAR LA RENTABILIDAD - Auren Uruguay\" \/>\n<meta property=\"og:description\" content=\"Todas las empresas, con independencia de su tama\u00f1o o su giro, se preocupan por mantener cierto nivel de rentabilidad o aumentarlo. 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