Tourism is one of the few industries that has endured throughout the crisis, achieving sustained growth in the past years. There is also a general consensus in optimistic prospects for the coming years. On the other hand, the role played by Tourism is well known in developing incoming destinations, its contribution to GDP, exports and creation of jobs and new ventures.
Everything seems to point in the direction that this trend will continue and even increase in the near future. The key elements for it to happen, which will in turn differentiate most competitive destinations from the rest, have to do with optimizing the touristic offer to the expectations of an increasingly demanding customer. It seems that a prominent role will be played by the following:
At Spanish level, 2015 meant another successful season in the recovery of European markets and, to a lesser degree, the internal domestic market. This was partly due to a better economic context in the origin markets but also to a significant improvement on the offer side. For instance, in 2015 the Balearics hit a record in occupation, tourist expenditure and revenue per available room (RevPAR). In turn, it is expected to keep seeing growth in M&A operations as well as hotel infrastructure investments, thus continuing a trend of growth at more than 50% rates in the past two exercises.
The main challenges for the Spanish touristic sector in the short run will most likely be:
Auren accounts for a long and successful experience consulting for and assessing clients in the Tourism industry. Nonetheless our strategy points in the direction of considering this sector even more relevant to us. We are determined to grow and offer new business services for this key sector.
Ignacio Esteban – Socio Coordinador Auren Turismo
Antonio Viader – Director Consultoría