Management will always have a process to measure its efficiency and is done with the help of the company’s data on its financial performance and the feedback from customers and other interested parties on its management.
The manager must manage with the corporate government the construction of a strategy that allows him to be proactive and coherent in decision making. Likewise, as a leader, it must promote the evolution of an organizational culture that allows the development of the strategy, based on the values of the entity, and aligned with the policies and parameters agreed by the corporate governance
The tools for evaluating and measuring management efficiency through financial management indicators or based on financial information are not a sufficient tool for this purpose. It is increasingly noticeable that the interest groups in which the shareholders or investors of the company are located use non-financial information as a reference for value creation and therefore for good management
The management measurement tool could well be the integrated report made on the framework of IR principles issued by the IIRC International Integrated Reporting Committe, this report not only shows financial information but also gives us an insight into the model of A company’s business, its strategy, perspectives and the risks and opportunities it faces. That is, it relates the company’s business model to the context of its environment and leads to the creation of sustainable value for the company.
Information is a vital element of capital markets. The integrated Report allows a better communication of the material factors that create value in the short, medium and long term. And it constitutes a fundamental element to contribute to financial stability and sustainable economic development. It is compatible with the decision making of the investor and the efficient allocation of capital.
Integrated reporting has been recognized since 2010, as the best way to obtain a complete overview of the value of companies, overcoming the limitations of traditional reports (Eccles and Krzus, 2010; Jensen and Berg, 2012; Abeysekera, 2013).
As the presentation of the integrated reports is dynamic and corresponds to a dynamic thinking process through the business and reveals how value is created and how the value at risk is identified, in the short, medium and long term, through the administration adequate human, natural financial, factory and social capital, in addition to the creation of value for the company and creation of value for society. It is the best indicator of managerial efficiency, therefore the best tool to evaluate its management.
 (Alexandra Peñuela and Héctor Palomino, Subcommittee 1 of the IFRS Commission of INCP magazine the public accountant, p. 65).
Hernando Ortiz from Auren Colombia