As the main challenge in the retail sector, we have identified the omnichannel approach that foresees not only a coherent presence in all channels, but also the improvement of the shopping experience, use and Customer Care through new digital information and communication technologies (from the trivialization of e-commerce to the creation of virtual reality campaigns). Two other challenges arise from this challenge: managing the Big Data created and ensuring data privacy and security.
How are we helping?
Auren’s multidisciplinary teams (management and tax consultants) support retail companies with the following services:
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