Strategy, Innovation and Entrepreneurship


Strategic and marketing plans are no longer temporary and have become a living tool that constantly adapts itself to an increasingly changing environment. Auren designs strategic growth and expansion policies, in which strategic alliances play an important role in the development of franchises and other territorial expansion models.

Auren offers consultancy for the strategic planning of organisations, for the purpose of increasing the possibilities of success of business projects. With an approach that is close to the client, addressing the particular needs of each project, we start from a preliminary diagnosis that helps identify the objectives and priority actions in order to improve the management results: strategic plans, business plans and digital transformation plans.

Strategy

Design, implementation and follow-up of strategies, both for public and private entities, as well as territorial strategies. Based on a preliminary study, we identify the 3- or 5-year strategic priorities, to serve as guidelines for the actions to be deployed by such organisations.

Innovation and Digital Transformation

Digital transformation is the integration of new technology into all the areas of the company in order to optimise the processes, improving their competitiveness and providing added value to its clients. After a diagnosis of the degree of innovation or technology maturity of the organisation, Auren proposes the establishment of improvement actions for innovation and digital transformation.

Entrepreneurship

At Auren, we offer advice and training for entrepreneurs who want to launch their business projects, as well as for newly-created companies. Following the Lean Startup method, and based on a personalised diagnosis, improvement actions are established in the business plan or corporate plan, for the ultimate purpose of reducing the risks related to entrepreneurship.

Internationalisation

Auren provides consultancy and advice services for companies which want to know their internalisation potential. We support the company in the development of the roadmap necessary for defining the exportable offer, market selection criteria, penetration strategy, as well as advertising and communication activities to be developed in the target markets.

Client experience

 “Client Experience” means the experience a person has when they interact with a company, before becoming its client, during and after their commercial relationship. At Auren, we analyse the relationship model with the clients, identifying all the points of contact that arise, as well as the perception of the client at each of them, for the purpose of improving those with the greatest impact on the client experience.

R+D+i funding

We offer consultancy services to help finance, directly or indirectly, the R+D+i projects of the company. Direct funding through the injection of financial resources in order to develop the projects. Indirect funding for optimising possible tax or deductions for projects that have already started or concluded.

Strategic and marketing plans are no longer temporary and have become a living tool that constantly adapts itself to an increasingly changing environment. Auren designs strategic growth and expansion policies, in which strategic alliances play an important role in the development of franchises and other territorial expansion models.