What this process establishes is the value that it is estimated certain interested parties might offer in order to be part of a company. This interest should be measures completely independently from the parties participating. From an M&A or any other perspective in which the intention is to establish the valuation a company might have on the market, it is necessary to have partners with experience enabling an unbiased valuation to be a good start to the internal or external negotiations that the company might undertake.
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